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Nadilla Setyowati and Moechamad Nasir 2025. Analysis of the Effect of Brand Equity Elements on Brand Loyalty of Teh Pucuk Harum Brand Products and Coca-Cola Brand Mediated by Brand Trust on Generation Z in Solo Raya. Majapahit Journal of Islamic Finance and Management. 5, 2 (Jul. 2025), 1405–1425. DOI:https://doi.org/10.31538/mjifm.v5i2.477.