Ciputra, M.B. et al. 2026. Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi- Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia’s Digital Beauty Ecosystem. Majapahit Journal of Islamic Finance and Management. 6, 2 (Apr. 2026), 1671–1686. DOI:https://doi.org/10.31538/mjifm.v6i2.798.