Nugroho, S. S. A., & Sholahuddin, M. (2026). How Brand Personality, Shopping Lifestyle, and Hedonic Motives Influence Impulse Buying Through Positive Emotions. Majapahit Journal of Islamic Finance and Management, 6(2), 4194–4209. https://doi.org/10.31538/mjifm.v6i2.1066