BAFADAL, Ibrahim; DEWANGGA, Danang Ary; AMELIA, Ratih; WIHARA, Dhiyan Septa. The Effect of Ads Personalization on TikTok Shop Users’ Purchase Intent: The Role of Trust Mediation and Moderation of Data Privacy Concerns. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 2, p. 3827–3848, 2026. DOI: 10.31538/mjifm.v6i2.1063. Disponível em: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/1063. Acesso em: 21 jul. 2026.