SINGLE, Elsa; MAKINGGUNG, Juliet Pauladel Truly; WINOKAN, Jemry Recy. Developing Local Purple Sweet Potato Commodities Through Product Innovation and Marketing Strategy at Purple Crispy Roll SME in North Sulawesi. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 2, p. 4936–4947, 2026. DOI: 10.31538/mjifm.v6i2.1074. Disponível em: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/1074. Acesso em: 2 sep. 2026.