HARTONO, Melissa Eka Murti; SETYANINGRUM, Retno Purwani. The Effect of Electronic Word of Mouth and Celebrity Endorsement on Customer Loyalty Through TikTok Application on Sasha Vitamin Products with Brand Image as a Mediation Variable in Mega Regency, Bekasi. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 5, n. 1, p. 569–598, 2025. DOI: 10.31538/mjifm.v5i1.394. Disponível em: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/394. Acesso em: 23 may. 2026.