CIPUTRA, Mikael Bryan; SETIAWAN, Joseph; SANJAYA, Brianna; FELIX, Antonius. Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi- Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia’s Digital Beauty Ecosystem. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 2, p. 1671–1686, 2026. DOI: 10.31538/mjifm.v6i2.798. Disponível em: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/798. Acesso em: 14 jul. 2026.