GUSTI, Selvyna; KHATIMAH, Husnil. THE EFFECT OF PRODUCT INNOVATION AND PRODUCT DISCOUNTS ON CONSUMER PURCHASE INTENTION ON THE TIKTOK SHOP PLATFORM. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 2, p. 1906–1917, 2026. DOI: 10.31538/mjifm.v6i2.909. Disponível em: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/909. Acesso em: 2 may. 2026.