HIDAYATULLAH, Syalindra Guntur; HUSIN, Nanang. FROM COMFORT TO CONCERN: THE EFFECT OF ARTIFICIAL INTELLIGENCE (AI) PERSONALIZATION AND DATA PRIVACY RISK PERCEPTION ON CONSUMER LOYALTY ON SHOPEE E-COMMERCE IN SURABAYA. Majapahit Journal of Islamic Finance and Management, [S. l.], v. 6, n. 2, p. 2947–2961, 2026. DOI: 10.31538/mjifm.v6i2.979. Disponível em: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/979. Acesso em: 20 sep. 2026.