Bafadal, Ibrahim, Danang Ary Dewangga, Ratih Amelia, and Dhiyan Septa Wihara. 2026. “The Effect of Ads Personalization on TikTok Shop Users’ Purchase Intent: The Role of Trust Mediation and Moderation of Data Privacy Concerns”. Majapahit Journal of Islamic Finance and Management 6 (2):3827–3848. https://doi.org/10.31538/mjifm.v6i2.1063.