Majapahit Journal of Islamic Finance and Management
type: channel
description: Majapahit Journal of Islamic Finance and Management (MJIFM) is a journal published by Universitas KH. Abdul Chalim Mojokerto Indonesia four times a year (March, June, September and December). As the name implies, the journal brings two major themes, namely Islamic Finance and Management. The journal invites scholars, practitioners, and researchers to submit articles to the management team. Articles submitted will be published after being verified and modified to suit the standard international journals. MJIFM limits only the article publication related to two major themes having been mentioned.
publisher: Universitas KH. Abdul Chalim Mojokerto
language: en-US
publication name: Majapahit Journal of Islamic Finance and Management
issn: 2798-0170
items: The Influence of Employee Engagement and Job Security on Job Satisfaction among Employees of the Protocol and Leadership Communication Section of Surabaya City Government
items: Optimization of Productive Zakat and Waqf as Islamic Social Finance Instruments in Indonesia
items: Analysis of the Effect of Road Connectivity, Transportation Accessibility, and Activity Optimization on Public Services in Supporting Regional Economic Development in Lubuk Baja District, Batam City
items: Analysis of the Effect of Workload, Motivation, and Job Satisfaction on Employee Performance (Study at Indomie Food Stalls in Solo Raya)
items: Impact of Social Media Marketing Elements on Brand Loyalty Mediated by Brand Trust and Brand Awareness on Two Instant Noodle Products in the Solo Raya TikTok Application
items: The Influence of Perception of Benefits and Sharia Principles on the Intention to Use QRIS Sharia in Halal MSMEs
items: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/719
items: The Effect of Halal Literacy and the Burden of Management Costs on the Interest of MSMEs in the Halal Certification Process
items: The Influence of ESG Performance, Asset Productivity, Financial Risk, and Market Valuation on Financial Performance
items: Impact of Liquidity, Profitability, and Capital Structure on Firm Value by Organizational Size: The Company as a Control Variable
items: The Effect of Production Costs and Consumer Demand on Upiya Karanji's Selling Price
items: Analysis of Income Inequality Between Rural And Urban Areas in West Java Province 2018 – 2022
items: Integration of Green Marketing and Digital Strategy on the Competitiveness of Cassava-Based SMEs in Sumenep Regency
items: The Influence of Green Brands on Eco-Labeling and Eco-Branding on Green Purchase Intention in Skincare Products
items: Social Media Promotion, Tourism Facilities, and Price Effects on Revisit Intention: The Moderating Role of Visitor Satisfaction
items: Manual Recording and Its Effect on the Effectiveness of Income Statements: A Case Study of Tour & Travel Services Companies
items: The Effect of Twin Date Event, Price Discount, and Free Shipping on Impulsive Buying in Shopee Marketplace Reviewed in Islamic Business Perspective
items: The Effect of Accounting Information Systems, Influencer Marketing, E-Commerce, and Financial Technology on the Performance of MSMEs in Surakarta City
items: The Role of Brand Image as a Mediator of the Relationship Between Viral Marketing and Word of Mouth on the Purchase Decision of the Sumenep Online Noodle Home Business
items: Determinants of Lecturer Performance: The Role of Talent Management, Motivation, and Job Satisfaction
items: The Effect of Service Quality and Digital Access on Academic Service Satisfaction with Previous Experience as an Intervening Variable (Case Study at Bahaudin Mudhary University, Madura)
items: Analysis of the Relationship Between Work Engagement, Job Satisfaction, and Human Resource Performance at Bluduptd Salotungo Public Health Center, Soppeng Regency
items: The Mediation Role of Organizational Support on The Influence of Work-Life Balance on Generation Z Employees' Commitment in 3-Star Hotels in Pontianak
items: The Influence of Religiosity and Hajj Waiting List on Customer Interest in Registering for Regular Hajj Quota (Case Study at Bank Muamalat Gorontalo Branch)
items: Strategy For Improving Human Resources of Teachers and Staff at SMP Negeri 1 Dasuk, Sumenep Regency
items: From Work Environment to the Decision to Stay: The Central Role of Work Life Balance in Health Workers at Maternity and Children Hospital
items: The Impact of Working Capital on Financial Performance Moderated by Dividend Policy and Financial Ratios: A Study of Manufacturing Companies in Indonesia
items: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/765
items: Live Stream Shopping: The Influence of Personal Values and Emotional Pleasure on Millennials’ Purchase Intention
items: The Influence of Brand Consciousness on Repurchase Intention with Customer Loyalty as a Mediation Variable in Islamic Business Perspective (Study on Generation Z Colorbox Customers in Bandar Lampung)

The Influence of Employee Engagement and Job Security on Job Satisfaction among Employees of the Protocol and Leadership Communication Section of Surabaya City Government
type: item
description: This study investigates the influence of employee engagement and job security on job satisfaction among employees of the Protocol and Leadership Communication Section of the Surabaya City Government. Employee engagement is conceptualized as the emotional and cognitive connection that employees have with their work, while job security refers to employees’ perception of stability and continuity in their employment. A quantitative explanatory research design was employed, utilizing a saturated sampling technique due to the limited population size of fewer than 30 employees. Data were collected through a structured questionnaire using a five-point Likert scale. The instrument consisted of eight items for employee engagement, eight items for job security, and eight items for job satisfaction. Validity and reliability tests were conducted using SPSS 26, followed by multiple linear regression analysis to examine both partial and simultaneous effects. The findings are expected to provide empirical evidence on how engagement and perceived security contribute to overall job satisfaction within government institutions, particularly in high-demand communication and protocol functions.
creator: Jefry
creator: Nuri Herachwat
rights: Copyright (c) 2025 Jefry, Nuri Herachwat https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 6
number: 1
starting page: 1–21
ending page: 1–21

Optimization of Productive Zakat and Waqf as Islamic Social Finance Instruments in Indonesia
type: item
description: This study aims to analyze the factors influencing the adoption and usage behavior of digital waqf platforms by integrating the Theory of Reasoned Action (TRA). Using a quantitative approach with 280 respondents and Structural Equation Modeling (SEM), the research examines the roles of subjective norms, technology advancement, and trust in shaping users’ attitudes, behavioral intentions, and actual usage. The findings show that all three antecedent variables significantly and positively influence attitude, which in turn increases behavioral intention, while behavioral intention strongly predicts usage behavior. Trust emerges as the most influential factor, emphasizing the importance of transparency, security, and Sharia compliance within digital waqf systems. These results contribute to the literature on Islamic philanthropic technology adoption and provide practical implications for waqf institutions to enhance digital literacy, strengthen system credibility, and improve technological innovation to increase public participation in digital waqf.
creator: Ahmad Muhajir Algadri
rights: Copyright (c) 2026 Ahmad Muhajir Algadri https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 6
number: 1
starting page: 22–33
ending page: 22–33

Analysis of the Effect of Road Connectivity, Transportation Accessibility, and Activity Optimization on Public Services in Supporting Regional Economic Development in Lubuk Baja District, Batam City
type: item
description: Batam City, as part of the Batam–Bintan–Karimun (BBK) Free Trade Area, enjoys a strategic position along the international shipping route of the Strait of Malacca and plays a vital role in regional industrial and logistics activities. However, central trade and service areas such as Lubuk Baja District face serious challenges in terms of road connectivity, transportation accessibility, and the quality of public infrastructure. This study aims to analyze the influence of these three aspects on public services to support regional planning in the Lubuk Baja District. The method used is descriptive-quantitative, analyzing existing conditions and public perceptions. The results indicate that transportation connectivity and accessibility significantly influence the efficiency of mobility and economic activity. Integration of spatial planning policies and infrastructure management is necessary to achieve effective public services and sustainable regional development in Batam City
creator: Febi Hendra Masfar
creator: Yuanita FD Sidabutar
creator: Malahayati Rusli Bintang
creator: Raymond Raymond
creator: Ali Akbar
rights: Copyright (c) 2026 Febi Hendra Masfar, Yuanita FD Sidabutar, Malahayati Rusli Bintang, Raymond Raymond, Ali Akbar https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
volume: 6
number: 1
starting page: 34–46
ending page: 34–46

Analysis of the Effect of Workload, Motivation, and Job Satisfaction on Employee Performance (Study at Indomie Food Stalls in Solo Raya)
type: item
description: This study investigates the influence of workload, motivation, and job satisfaction on employee performance in Indomie food stalls across the Solo Raya region. Employing a quantitative research design, the study translates abstract concepts into measurable indicators, enabling precise empirical analysis of the relationships among the variables. Workload is defined as the mental and physical demands placed on employees, motivation as the internal drive to achieve objectives, and job satisfaction as positive emotional responses to work experiences. Data were collected through purposive sampling of active employees using validated Likert-scale questionnaires, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that motivation and job satisfaction significantly and positively affect employee performance, while workload shows a negative but non-significant effect. Despite providing valuable insights, the model explains only 36.2% of the variance in employee performance, suggesting additional factors such as leadership style, work environment, or discipline may influence outcomes. Future research is recommended to broaden the study context, incorporate additional variables, and refine measurement instruments, particularly for workload, to better capture the dynamics of informal culinary work environments.
creator: Muchammad Reza Pahlevy
creator: Farid Wajdi
rights: Copyright (c) 2026 Muchammad Reza Pahlevy, Farid Wajdi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-01
publication date: 2026-01-01
volume: 6
number: 1
starting page: 47–66
ending page: 47–66

Impact of Social Media Marketing Elements on Brand Loyalty Mediated by Brand Trust and Brand Awareness on Two Instant Noodle Products in the Solo Raya TikTok Application
type: item
description: This research examines how social media marketing influences brand loyalty among TikTok users in the Solo Raya region, with brand trust and brand awareness as mediating variables in the context of Indomie and Mie Sedaap products. Using an explanatory quantitative approach, primary data were collected from 200 respondents through structured online questionnaires and analyzed using the Partial Least Squares (PLS) method with SmartPLS 4.0. The results indicate that social media marketing has a significant positive effect on brand trust and brand awareness, which in turn strengthens brand loyalty. However, brand awareness consistently mediates this relationship, while brand trust only functions as a mediator under certain conditions. This study contributes by highlighting the differing mediating roles of brand trust and brand awareness in TikTok-based marketing and provides practical insights for FMCG brands in strengthening consumer loyalty through short-video platforms. Limitations include reliance on online survey data and a limited scope of variables.
creator: Dhea Amelia Oktariana
creator: Moechammad Nasir
rights: Copyright (c) 2026 Dhea Amelia Oktariana, Moechammad Nasir https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-05
publication date: 2026-01-05
volume: 6
number: 1
starting page: 67–91
ending page: 67–91

The Influence of Perception of Benefits and Sharia Principles on the Intention to Use QRIS Sharia in Halal MSMEs
type: item
description: The development of digital payment technology has encouraged the presence of QRIS Syariah as a payment system that not only offers easy transactions but also ensures compliance with sharia principles. This study aims to analyze the influence of Perceived Benefits and Sharia Principles on the Intention to Use QRIS Syariah in halal MSMEs. This study used a quantitative approach by distributing a questionnaire containing 30 statements to 35 halal MSME respondents. The data obtained were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through the SmartPLS application. The results of the outer model test showed that all indicators in the three variables had outer loading values ​​above 0.70 so that the instrument was declared valid and reliable. The R-Square value of 0.648 indicates that Perceived Benefits and Sharia Principles are able to explain 64.8% of the variation in Intention to Use QRIS Syariah. In hypothesis testing, Perceived Benefits have a positive but insignificant influence on usage intention, indicated by a t-statistic value of 1.282. Conversely, Sharia Principles have a positive and significant influence with a t-statistic of 2.604, making it the most dominant factor in driving the intention to use Sharia QRIS. This finding indicates that for halal MSMEs, Sharia compliance is a primary consideration in adopting Sharia digital payment services, while technical benefits are not yet a fully determining factor. This study implies that the development and socialization strategy for Sharia QRIS needs to emphasize Sharia values ​​to increase user interest among halal MSMEs.
creator: Riyan Pradesyah
creator: Fahriani Astuti Sitepu
creator: Abdul Hadi Ismail
rights: Copyright (c) 2026 Riyan Pradesyah, Fahriani Astuti Sitepu, Abdul Hadi Ismail https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-22
publication date: 2026-01-22
volume: 6
number: 1
starting page: 92–107
ending page: 92–107
doi: 10.31538/mjifm.v6i1.689

https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/719
type: item
title: The Influence of Digital Leadership and Organizational Culture on Digital Behavior with Digital Adoption as a Mediating Variable: A Study of Employees at the Transportation Agency of West Kalimantan Province
description: This study aims to examine the influence of digital leadership and organizational culture on employees’ digital behavior, with digital adoption serving as a mediating variable. The research is grounded in the increasing demand for public institutions, particularly the Department of Transportation of West Kalimantan Province, to strengthen digital readiness in response to ongoing technological transformation in public services. A quantitative survey method was employed, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that digital leadership has a positive and significant effect on both digital adoption and digital behavior. Organizational culture also demonstrates a positive effect on digital adoption; however, its direct influence on digital behavior is weaker compared to its mediated effect. Furthermore, digital adoption significantly mediates the relationships between digital leadership and organizational culture with digital behavior. These findings highlight the importance of strengthening digital-oriented leadership and cultivating an adaptive organizational culture to enhance productive digital behavior within government institutions.
creator: Nina Kartika
creator: M. Irfani Hendri
rights: Copyright (c) 2026 Nina Kartika, M. Irfani Hendri https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-23
publication date: 2026-01-23
volume: 6
number: 1
starting page: 108–122
ending page: 108–122
doi: 10.31538/mjifm.v6i1.719

The Effect of Halal Literacy and the Burden of Management Costs on the Interest of MSMEs in the Halal Certification Process
type: item
description: The low level of halal certification ownership among Micro, Small, and Medium Enterprises (MSMEs) remains a significant issue amidst the increasing market demand for halal products. This issue is thought to be influenced by low halal literacy among business actors and their perceptions of the cost burden of halal certification processing. This study aims to analyze the influence of halal literacy and the cost burden of processing on MSMEs' interest in the halal certification process in Medan City. This study uses a quantitative approach with a survey method. Data collection was conducted through the distribution of online questionnaires using Google Forms to MSMEs in Medan City. The data obtained were then tabulated and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method through the SmartPLS application. The analysis includes testing the measurement model (validity and reliability) and the structural model to examine the relationship between variables. The results show that halal literacy has a positive and significant effect on MSMEs' interest in processing halal certification. This indicates that the higher the level of understanding of MSMEs regarding the halal concept and the benefits of certification, the greater their interest in participating in the halal certification process. On the other hand, the burden of administrative costs does not have a significant effect on the interest of MSMEs, which shows that the cost factor is not a primary consideration in business actors' decision-making.
creator: Abdul Hadi Ismail
creator: Sariyanto
creator: Riyan Pradesyah
creator: Munawaroh Munawaroh
rights: Copyright (c) 2026 Abdul Hadi Ismail, Sariyanto, Riyan Pradesyah, Munawaroh Munawaroh https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-23
publication date: 2026-01-23
volume: 6
number: 1
starting page: 123–137
ending page: 123–137
doi: 10.31538/mjifm.v6i1.720

The Influence of ESG Performance, Asset Productivity, Financial Risk, and Market Valuation on Financial Performance
type: item
description: This study investigates the impact of Sustainability (ESG Score), Asset Productivity (TATO), Financial Risk (DER), and Market Valuation (PBV) on Financial Performance (ROA). The study subjects were 20 dual-listed companies listed on ISSI and ESG Sector Leaders (IDX-KEHATI) (60 observations, 2022–2024). Using panel data regression analysis, the results show that TATO and PBV have a significant positive effect on ROA, highlighting the importance of operational efficiency and market prospects in improving profitability. Conversely, DER and ESG have a significant negative effect on ROA. The negative influence of ESG implies a trade-off between short-term compliance costs, which depress net income. Conclusively, operational fundamentals (TATO and PBV) are the most dominant determinants of financial performance (ROA). These findings have implications for the formulation of future Sharia-ESG Index criteria, recommending a high TATO filter, positive PBV, and low DER to select issuers with superior bottom-line and sustainable performance.
creator: Aisyah Sayidul Lintang Wiharyono
creator: Dewi Riza Lisvi Vahlevi
rights: Copyright (c) 2026 Aisyah Sayidul Lintang Wiharyono, Dewi Riza Lisvi Vahlevi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-26
publication date: 2026-01-26
volume: 6
number: 1
starting page: 138–154
ending page: 138–154

Impact of Liquidity, Profitability, and Capital Structure on Firm Value by Organizational Size: The Company as a Control Variable
type: item
description: This research initiative seeks to evaluate the influence of liquidity, profitability, and capital structure on the valuation of firms, incorporating company size as a control variable within the manufacturing domain of the food and beverage subsector listed on the Indonesia Stock Exchange (BEI). The dataset comprises the annual financial reports of the companies for the period spanning 2021 to 2023. The sample selection was executed through purposeful sampling, yielding 123 observations from 41 companies over a three-year timeframe. Data analysis was conducted via a panel data regression methodology, utilizing E-Views 12 software. Results indicated that liquidity (CR) and ROA exerted a significant positive influence on PBV, while capital structure (DER) was found to be statistically insignificant with respect to PBV. Collectively, the three independent variables explained 30.86% of the variance in the firm's valuation, with the remaining 69.14% ascribable to factors beyond the scope of the research model.
creator: Nova Ayuk Setyowati
creator: Wuryaningsih Dwi Lestari
rights: Copyright (c) 2026 Nova Ayuk Setyowati, Wuryaningsih Dwi Lestari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-26
publication date: 2026-01-26
volume: 6
number: 1
starting page: 155–169
ending page: 155–169

The Effect of Production Costs and Consumer Demand on Upiya Karanji's Selling Price
type: item
description: This study aims to analyze the influence of production costs and consumer demand on the pricing for Upiya Karanji produced by artisans in Batu Layar Village, Bongomeme Subdistrict, Gorontalo Regency. Field conditions suggest that some artisans do not maintain systematic cost records and continue to set prices based on customary practices, while consumer demand fluctuates in response to seasonal factors and traditional ceremonial needs. The study employs a quantitative method with an associative approach. Primary data were collected through questionnaires distributed to 35 artisans, who were selected using purposive sampling. Data analysis included validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-test, and the coefficient of determination, using SPSS as the analytical tool. The findings indicate that production costs have a positive and significant influence on the pricing, whereas consumer demand does not have a significant influence. However, simultaneously, both variables significantly influence pricing, as indicated by an F-count value of 19.541 > F-table of 3.28 and a significance level of 0.001 < 0.05.
creator: Aurelia Revalina Anwar
creator: Tri Handayani Amaliah
creator: Ayu Rakhma Wuryandini
rights: Copyright (c) 2026 Aurelia Revalina Anwar, Tri Handayani Amaliah, Ayu Rakhma Wuryandini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-28
publication date: 2026-01-28
volume: 6
number: 1
starting page: 170–182
ending page: 170–182
doi: 10.31538/mjifm.v6i1.784

Analysis of Income Inequality Between Rural And Urban Areas in West Java Province 2018 – 2022
type: item
description: This research is a quantitative study with an associative-causal (causal-comparative) approach, which aims to analyze the effect of income inequality on the Human Development Index (HDI), Labor Force Participation Rate (TPAK), and fiscal independence in West Java Province during the 2018–2022 period. The data used in this study are quantitative, with a focus on measuring income inequality, the Human Development Index (HDI), the Labor Force Participation Rate (TPAK), and fiscal independence. The type of data used is secondary data that describes the economic and social conditions of a region during a certain period. The data collection technique in this study uses the documentation method, considering that the research is quantitative with secondary data. Based on the goodness-of-fit model test in Cities and Regencies in West Java province, it is proven that the determinant coefficient (R2) value in Regencies is 27.39 percent while the determinant coefficient value (R2) value in Cities is 87.78 percent. Therefore, it can be concluded that the determinant coefficient value (R2) in cities is higher than the determinant coefficient value in regencies. Based on the t-test, it can be seen that the labor force participation rate in both cities and regencies has a negative and significant effect on income inequality. While the labor force participation rate itself has a significant impact on income inequality in regencies and cities, fiscal independence is not sufficient to influence income inequality in regencies and cities in West Java Province. The results of the goodness-of-fit model (F-test) for regencies and cities indicate that simultaneously, the human development index, labor force participation rate, and fiscal independence influence income inequality in regencies and cities in West Java Province.
creator: Yuni Astuti
creator: Muhammad Arif
rights: Copyright (c) 2026 Yuni Astuti, Muhammad Arif https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-29
publication date: 2026-01-29
volume: 6
number: 1
starting page: 183–200
ending page: 183–200
doi: 10.31538/mjifm.v6i1.776

Integration of Green Marketing and Digital Strategy on the Competitiveness of Cassava-Based SMEs in Sumenep Regency
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) based on local products play a strategic role in regional economic development; however, they continue to face competitiveness challenges, particularly in rural areas. Increasing consumer awareness of environmental issues and the acceleration of digital transformation require MSMEs to adopt sustainable and adaptive marketing strategies. This study aims to examine the effect of green marketing and digital marketing strategies on the sustainable competitiveness of cassava-processing MSMEs in Banasarep Village, Sumenep Regency, and to develop a Smart Eco-MSME model as an integrative approach. This study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a structured questionnaire with a five-point Likert scale administered to 30 cassava-processing MSMEs selected using purposive sampling. Data analysis involved outer model evaluation, inner model assessment, and hypothesis testing through bootstrapping procedures. The results indicate that green marketing has a positive and significant effect on the sustainable competitiveness of MSMEs. Digital marketing strategies also show a positive and significant effect, with a stronger influence than green marketing. Simultaneously, green marketing and digital marketing explain 67.2% of the variance in sustainable competitiveness. These findings suggest that integrating environmental values with digital technology utilization can create long-term competitive advantages for MSMEs. This study concludes that the Smart Eco-MSME model is effectively applicable to cassava-processing MSMEs in rural areas. Policy implications highlight the importance of local government support in enhancing digital literacy, promoting green marketing practices, and developing a sustainable MSME ecosystem based on local resources.
creator: Raden Khaeru Ahmadi
creator: Siti Saadah
creator: Eny Fitriyah
creator: Evi Susmiati
rights: Copyright (c) 2026 Raden Khaeru Ahmadi; Siti Saadah, Eny Fitriyah, Evi Susmiati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
volume: 6
number: 1
starting page: 201–216
ending page: 201–216
doi: 10.31538/mjifm.v6i1.754

The Influence of Green Brands on Eco-Labeling and Eco-Branding on Green Purchase Intention in Skincare Products
type: item
description: This study aims to determine theleffect of greenlbrands on consumerlpreferences in thelcontext of thelfacial carelindustry. At this time, there is a trend in skincare, so many companies compete to provide the best service for their consumers, but many of these companies do not pay attention to the condition of the surrounding environment. Even though a lot of skincare waste threatens the environment because it is not managed properly by the company that produces the skincare. Around us, there are only a few companies that pay attention to the composition of the products used by the company, then the product is not tested on animals such as rabbits and uses packaging that is easily recycled or can even be easily decomposed in the soil. This is done toltest the effectlof greenlbrands on greenlpurchaselintentionlby considering eco-brandinglandleco-labeling. Because green brandlrefers to algreen brand or product that commits to thelenvironment, eco branding is also a link between consumer perceptions of greenlbrand and green purchaselintention. This studyluses alquestionnaire and purposivelsampling method tolcollect data fromlrespondents, which requires approximately 185 data and will then be processed using a data processing application, Smart Pls. So, the empirical resultslof the study stating that the “Green Brand Effect” can significantly mediate between “Eco Branding” and “Eco Labeling” indicate that when a brand has a strong eco-branding strategy, it can increase consumers' perception of the brand as environmentally friendly and can affect customer purchase intentions. Then things that can be done by the NPure skincare company by having a long-term continued commitment and also a clear goal to reduce the impact of the bad environment and provide good NPure product innovations to make a good contribution to the environment.
creator: Zima Khalifatul Aulia
creator: Ihwan Susila
rights: Copyright (c) 2026 Zima Khalifatul Aulia, Ihwan Susila https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
volume: 6
number: 1
starting page: 217–236
ending page: 217–236
doi: 10.31538/mjifm.v6i1.763

Social Media Promotion, Tourism Facilities, and Price Effects on Revisit Intention: The Moderating Role of Visitor Satisfaction
type: item
description: This study aims to analyze the effect of social media promotion, tourism facilities, and price on revisit intention, with visitor satisfaction as a moderating variable at the Matahari Beach Fishing Spot, Sumenep Regency. A quantitative approach was employed using a survey method involving 120 respondents, with data collected through Likert-scale questionnaires. Data analysis was conducted using multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that social media promotion, tourism facilities, and price have a positive and significant effect on revisit intention. Furthermore, visitor satisfaction is proven to strengthen the influence of these variables on revisit intention. The findings of this study are expected to provide insights for tourism managers in formulating effective marketing and service strategies to enhance visitor satisfaction and encourage repeat visits.
creator: Sherliya Sugiyanti
creator: Rachmad Hidayat
creator: Sri Rahayu
rights: Copyright (c) 2026 Sherliya Sugiyanti, Rachmad Hidayat , Sri Rahayu https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
volume: 6
number: 1
starting page: 237–250
ending page: 237–250
doi: 10.31538/mjifm.v6i1.787

Manual Recording and Its Effect on the Effectiveness of Income Statements: A Case Study of Tour & Travel Services Companies
type: item
description: This study aims to analyze the effect of manual financial recording systems on the effectiveness and income statements of financial management processes in tour and travel service companies. The main problem found during the research was that the financial recording process was still carried out manually using spreadsheets, which led to the risk of human error, delays in report preparation, and inaccurate records that could affect the accuracy of information for managerial decision-making, the process of fulfilling company obligations, and the company's credibility in the eyes of investors. This research was conducted using qualitative methods through direct observation and in-depth interviews with relevant parties, particularly the finance supervisor responsible for the recording process and the Chief Business Officer (CBO) who plays a role in strategic decision-making related to the direction and policy of the company's financial system. The results of the study show that the use of this manual recording system can still be used when daily transactions are not too complex or low, but when the transaction volume increases, it will have a significant impact on the accuracy and speed of presenting income statements, especially in grouping costs, recording daily transactions, and the reconciliation process. This manual financial recording system has also been proven to reduce work effectiveness because it takes longer, is prone to data duplication, and does not have an automatic validation feature. This study provides recommendations in the form of implementing a software based financial recording system to improve effectiveness, reduce the risk of errors, and support managerial decision making
creator: Alya Sabrina
creator: Achmad Rizal
rights: Copyright (c) 2026 Alya Sabrina, Achmad Rizal https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
volume: 6
number: 1
starting page: 251–275
ending page: 251–275
doi: 10.31538/mjifm.v6i1.735

The Effect of Twin Date Event, Price Discount, and Free Shipping on Impulsive Buying in Shopee Marketplace Reviewed in Islamic Business Perspective
type: item
description: This study aims to examine the twin Date event, discount price and free shipping on impulsive buying partially and simultaneously as well as reviewing the perspective of Islamic Business. The research method used is a descriptive method with a quantitative approach, the population of this study is Generation Z in Bandar Lampung totaling 296.828 thousand inhabitants and a sample of 100 respondents. The results showed that the twin Date event had a positive and significant effect on impulsive buying, price discounts had a positive and insignificant effect on impulsive buying, free shipping had a positive and significant effect on impulsive buying and simultaneously the Twin Date Event, price discounts, and free shipping had a positive and significant effect on impulsive buying in the shopee marketplace in Generation z in Bandar Lampung City. Viewed from the perspective of Islamic Business, islam forbids excessive consumption behavior (isrāf) and waste (tabdzir) and must emphasize the principles of simplicity (al-iqtisād), balance (wasathiyah), and usefulness in consumption.
creator: Raihani Fauziah Khaerunnisa
creator: Hanif Hanif
creator: Nurhayati Nurhayati
rights: Copyright (c) 2026 Raihani Fauziah Khaerunnisa, Hanif Hanif, Nurhayati Nurhayati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
volume: 6
number: 1
starting page: 276–294
ending page: 276–294
doi: 10.31538/mjifm.v6i1.708

The Effect of Accounting Information Systems, Influencer Marketing, E-Commerce, and Financial Technology on the Performance of MSMEs in Surakarta City
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) are a strategic sector that plays a crucial role in driving economic growth and equitable income distribution. Amidst the development of digital technology, MSMEs are required to adopt various technological innovations to improve their business performance. This study aims to analyze the influence of Accounting Information Systems, Influencer Marketing, E-Commerce, and Financial Technology on the performance of MSMEs in Surakarta City. This study used a quantitative approach with a survey method. The sample consisted of 100 MSMEs in the Food and Beverages (FnB) sector selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that E-Commerce and Financial Technology have a positive and significant impact on MSME performance, while Accounting Information Systems and Influencer Marketing have no significant impact on MSME performance. These findings indicate that the use of digital sales platforms and financial technology plays a greater role in improving MSME performance than the use of accounting information systems and influencer-based marketing strategies. This research is expected to provide consideration for MSMEs and local governments in formulating digital technology-based MSME development policies.
creator: Putri Dewi Langit
creator: Fuad Hudaya Fatchan
rights: Copyright (c) 2026 Putri Dewi Langit, Fuad Hudaya Fatchan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
volume: 6
number: 1
starting page: 295–322
ending page: 295–322
doi: 10.31538/mjifm.v6i1.752

The Role of Brand Image as a Mediator of the Relationship Between Viral Marketing and Word of Mouth on the Purchase Decision of the Sumenep Online Noodle Home Business
type: item
description: This study aims to analyze the role of brand image as a mediator in the relationship between viral marketing and word of mouth on purchasing decisions for online noodle home businesses in Sumenep. The background of this study is based on the implementation of viral marketing, the effectiveness of which is still unknown. Word of Mouth The extent to which the brand image formed among consumers of Mie Daring Sumenep cannot be ascertained in terms of its contribution in influencing purchasing decisions and the emergence of a gap in brand perception among potential consumers. The number of samples in this study was 100 people. The data analysis technique in this study used Partial Least Square (PLS) method. The results of the study show that Viral Marketing has a significant influence on Buying decision, either directly or indirectly through Brand Image, which emphasizes the important role of viral strategies in shaping positive brand images and driving consumer decisions. Meanwhile, Word of Mouth does not have a direct significant influence on purchasing decisions, but has been proven to have a significant influence on Brand Image, so that it can indirectly influence purchasing decisions by strengthening brand image. Furthermore, Brand Image proven to have a significant influence on Buying decision.
creator: Vitamami Mardatillah Imamah
creator: Rachmad Hidayat
creator: Sri Rahayu
rights: Copyright (c) 2026 Vitamami Mardatillah Imamah, Rachmad Hidayat, Sri Rahayu https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
volume: 6
number: 1
starting page: 323–343
ending page: 323–343
doi: 10.31538/mjifm.v6i1.788

Determinants of Lecturer Performance: The Role of Talent Management, Motivation, and Job Satisfaction
type: item
description: This research was conducted to examine the impact of talent management, motivation, and job satisfaction on the performance achievements of lecturers at KH. Bahaudin Mudhary University, Madura. Utilizing a quantitative methodology, this study explores the extent to which effective human resource potential management and work stimulation drive productivity within the academic sphere. Data collected via questionnaires were analyzed to verify the influence of these variables, both individually and collectively. These findings are projected to serve as a basis for the university's strategic policies in optimizing talent development and lecturer welfare to strengthen institutional quality.
creator: Arinda Damayanti
creator: Rachmad Hidayat
creator: Sri Rahayu
rights: Copyright (c) 2026 Arinda Damayanti, Rachmad Hidayat , Sri Rahayu https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
volume: 6
number: 1
starting page: 344–356
ending page: 344–356
doi: 10.31538/mjifm.v6i1.789

The Effect of Service Quality and Digital Access on Academic Service Satisfaction with Previous Experience as an Intervening Variable (Case Study at Bahaudin Mudhary University, Madura)
type: item
description: This study aims to analyze the influence of academic service quality and digital access on student academic service satisfaction with previous experience as an intervening variable at Bahaudin Mudhary University, Madura (UNIBA Madura). This study uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 327 active UNIBA Madura students in the 2023–2024 academic year. The data analysis technique used was Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the direct and indirect effects between variables. The results of the study indicate that academic service quality and digital access have a positive and significant effect on academic service satisfaction. Furthermore, service quality and digital access also have a positive and significant effect on students' prior experience. The previous experience variable is proven to have a positive and significant effect on academic service satisfaction and is able to indirectly mediate the influence of service quality and digital access on academic service satisfaction. These findings indicate that students' past experiences play a significant role in shaping their perceptions and evaluations of current academic services. Based on the research results, it can be concluded that improving the quality of academic services and strengthening digital access, supported by creating a positive student experience, is a crucial strategy for UNIBA Madura to increase academic service satisfaction. This research is expected to serve as a reference for university administrators in developing academic service policies oriented toward student experience and satisfaction.
creator: Rindya Ayu Nurviana
creator: Rachmad Hidayat
creator: Sri Rahayu
creator: Rifda Fitrianty
rights: Copyright (c) 2026 Rindya Ayu Nurviana, Rachmad Hidayat, Sri Rahayu, Rifda Fitrianty https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
volume: 6
number: 1
starting page: 357–376
ending page: 357–376
doi: 10.31538/mjifm.v6i1.790

Analysis of the Relationship Between Work Engagement, Job Satisfaction, and Human Resource Performance at Bluduptd Salotungo Public Health Center, Soppeng Regency
type: item
description: Human resources (HR) constitute a key determinant in the delivery of healthcare services at public health centers. Challenges such as high workloads, limited staffing, and low levels of motivation may adversely affect job satisfaction and HR performance. One psychological factor that plays a crucial role is work engagement, defined as an individual’s positive, fulfilling involvement in their work. This study aims to analyze the relationship between work engagement, job satisfaction, and HR performance at BLUD UPTD Salotungo Public Health Center, Soppeng Regency. The study employed a quantitative analytic design with a cross-sectional approach. The population and sample comprised all health and non-health personnel, totaling 101 employees, selected using a total sampling technique. Data were collected using the Utrecht Work Engagement Scale (UWES), the Job Satisfaction Survey (JSS), and performance assessments based on Key Performance Indicators (KPIs). The data were analyzed using Pearson correlation and multiple linear regression tests. The results indicate that work engagement has a positive and significant relationship with both job satisfaction and HR performance. Job satisfaction also shows a stronger positive association with HR performance and functions as a mediating variable in the relationship between work engagement and performance. The findings confirm that simultaneous improvements in work engagement and job satisfaction contribute to enhanced HR performance. Accordingly, public health center management should develop human resource policies oriented toward improving employees’ psychological well-being and job satisfaction in order to support sustainable healthcare service quality.
creator: Ulfa Namirah
creator: Julia Fitrianingsih
creator: Hairuddin K.
creator: Bachtiar Baso
creator: Indar Indar
rights: Copyright (c) 2026 Ulfa Namirah, Julia Fitrianingsih, Hairuddin K., Bachtiar Baso, Indar Indar https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
volume: 6
number: 1
starting page: 377–394
ending page: 377–394
doi: 10.31538/mjifm.v6i1.747

The Mediation Role of Organizational Support on The Influence of Work-Life Balance on Generation Z Employees' Commitment in 3-Star Hotels in Pontianak
type: item
description: The purpose of this research is to look at how Generation Z workers at 3-star hotels in Pontianak City feel about their work-life balance and how it affects their commitment to the company. A new generation of workers, Generation Z (those born between 1997 and 2012), has high expectations for a healthy work-life balance and places a premium on this concept, which in turn affects how loyal they are to their employers (Twenge, 2020). A quantitative methodology based on survey research was employed in this study. The sample was selected at random from among Generation Z workers at multiple 3-star hotels in Pontianak. A survey measuring organizational support, employee commitment, and work-life balance was used to collect data. The mediation hypothesis was tested using path analysis. The results show that work-life balance has a favorable and substantial effect on employee dedication. In addition, research has shown that organizational support has a favorable and substantial effect on employee commitment. The main takeaway from this research is that there is a mediation role for organizational support in the relationship between work-life balance and employee commitment. This indicates that the positive impact of work-life balance on the levels of commitment among Generation Z employees is amplified when they believe their employer supports them, meaning that they are recognized for their efforts and their well-being is prioritized (Eisenberger et al., 1986). This study highlights the importance of hotel management prioritizing work-life balance and creating a supportive work environment for Generation Z employees. This will help them stay committed and engaged in the competitive hospitality business.
creator: Meilani Putri Maharani
creator: Deasy Rinayanti Pelealu
rights: Copyright (c) 2026 Meilani Putri Maharani, Deasy Rinayanti Pelealu https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
volume: 6
number: 1
starting page: 395–408
ending page: 395–408
doi: 10.31538/mjifm.v6i1.781

The Influence of Religiosity and Hajj Waiting List on Customer Interest in Registering for Regular Hajj Quota (Case Study at Bank Muamalat Gorontalo Branch)
type: item
description: This study aims to analyze the influence of religiosity and the Hajj waiting list on customers' interest in registering for a regular Hajj quota at Bank Muamalat, Gorontalo Branch. A quantitative research method was employed, with primary data collected through a questionnaire distributed to Bank Muamalat customers. The sample consisted of 97 respondents. Data processing was conducted using SPSS version 16, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination analysis. The results of the study showed that partially, religiosity had a positive and significant effect on customers' interest in registering for regular Hajj portions. Likewise, the Hajj waiting list variable has a positive and significant effect on the interest in registering for the regular Hajj portion. Simultaneously, both religiosity variables and the Hajj waiting list have a significant effect on customers' interest in registering for regular Hajj portions at Bank Muamalat Gorontalo Branch. These findings provide practical implications for Bank Muamalat Gorontalo Branch in particular, and Islamic banking in general to increase interest in Hajj registration through strengthening the value of religiosity and transparency of waiting list information in their marketing programs.
creator: Gita Purnamasari
creator: Niswatin Niswatin
creator: Ronald S. Badu
rights: Copyright (c) 2026 Gita Purnamasari, Niswatin Niswatin, Ronald S. Badu https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
volume: 6
number: 1
starting page: 409–423
ending page: 409–423
doi: 10.31538/mjifm.v6i1.716

Strategy For Improving Human Resources of Teachers and Staff at SMP Negeri 1 Dasuk, Sumenep Regency
type: item
description: This study was motivated by the importance of human resource management in improving the quality of education in public junior high schools. The purpose of this study was to analyze the profiles, competencies, performance, obstacles, and human resource development strategies of teachers and educational staff at SMP Negeri 1 Dasuk, Sumenep Regency. This study used a qualitative approach with a descriptive-exploratory design. Data were collected through in-depth interviews, non-participatory observation, and documentation studies from ten informants, consisting of teachers and educational staff, then analyzed using the Miles and Huberman model. The results show that human resources administratively meet national standards, but competency development still faces limitations in terms of budget, time, and technological gaps. The leadership of the principal plays an important role in creating a collaborative work climate. Policy implications emphasize the need for strategic planning for human resource development based on needs and sustainability.
creator: Eka Yuniarti
creator: Zahra Fitroh Amalia
rights: Copyright (c) 2026 Eka Yuniarti, Zahra Fitroh Amalia https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
volume: 6
number: 1
starting page: 424–437
ending page: 424–437
doi: 10.31538/mjifm.v6i1.791

From Work Environment to the Decision to Stay: The Central Role of Work Life Balance in Health Workers at Maternity and Children Hospital
type: item
description: The high turnover rate (18–25%) of health workers in Indonesian private hospitals encourages the need for more effective retention strategies. This phenomenon occurred at RSIA Type C North Jakarta, which is experiencing a management transition and organizational change in 2023, so that it has the potential to change the work environment, work engagement, and work-life balance of employees. Intention to stay depends not only on a good work environment and high work engagement, but rather on the organization's ability to convert both factors into a sustainable work-life balance. This study aims to analyze the influence of work environment and work engagement on the Intention to Stay of health workers, with work-life balance as a mediator variable. Using a quantitative approach and survey method on the population of health workers in the hospital, this study tested the mediation model through path analysis. The findings of the study are expected to provide strategic recommendations for hospital management to improve retention through interventions that strengthen work-life balance. The method used was a quantitative approach based on a cross-sectional survey of 137 clinical and non-clinical workforces, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the model was able to explain 57.9% of the variation in Intention to Stay and 15.4% of the variation in work-life balance. Work-life balance was the strongest predictor of Intention to Stay (β = 0.538), followed by work environment (β = 0.293) and work engagement (β = 0.124). Indirect influence is also significant through work-life balance mediation. All constructs showed good validity and reliability, while the structural model was declared feasible with a GoF of 0.467. These findings confirm the importance of strengthening psychosocial factors in health worker retention strategies in hospitals.
creator: Christin
creator: Reza Hilmy
creator: Nofierni
rights: Copyright (c) 2026 Christin, Reza Hilmy, Nofierni https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
volume: 6
number: 1
starting page: 438–452
ending page: 438–452
doi: 10.31538/mjifm.v6i1.734

The Impact of Working Capital on Financial Performance Moderated by Dividend Policy and Financial Ratios: A Study of Manufacturing Companies in Indonesia
type: item
description: This study aims to analyze the impact of working capital on financial performance moderated by dividend policy and financial ratios at manufacturing companies in Indonesia. This research method uses a panel data regression, utilizing Eviews 9.0 software for data processing. The sample for this study includes 47 technology and manufacturing companies listed on the IDX with consistent data available for the 2020–2024 observation period. This study adopts a hypothesis-testing design to analyze the effects of the Cash Conversion Cycle, Leverage, Sales Growth, and Investment Policy on Financial Performance (ROA). Additionally, the model incorporates Size and Inflation as control variables and Dividend Payout Ratio as the moderating variable.
creator: Lutfi Adnan Affif
creator: Asfina Nor Husna
creator: Henny Setyo Lestari
creator: Farah Margaretha Leon
rights: Copyright (c) 2026 Lutfi Adnan Affif, Asfina Nor Husna, Henny Setyo Lestari, Farah Margaretha Leon https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
volume: 6
number: 1
starting page: 453–471
ending page: 453–471
doi: 10.31538/mjifm.v6i1.732

https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/765
type: item
title: The Influence of Independence, Emotional Intelligence, Professional Ethics, and Organizational Culture on Auditor Performance at the Supreme Audit Agency (BPK) Representative Office in South Sumatra Province
description: This study aims to empirically analyze the effect of Independence, Emotional Intelligence, Professional Ethics and Organizational Culture on auditor performance. The population of this study were auditors who worked at the Supreme Audit Agency (BPK) RI Representative of South Sumatra Province. The number of samples in this study were 71 auditors, using the Purposive Sampling formula method technique for sampling. This study uses a quantitative approach with the type of data in the form of primary data. The results showed that partially Emotional Intelligence and Organizational Culture had a positive effect on Auditor Performance, while partially the Independence and Professional Ethics factors had no effect on Auditor Performance. Furthermore, simultaneously Independence, Emotional Intelligence, Professional Ethics and Organizational Culture have a positive effect on auditor performance at the Supreme Audit Agency (BPK) Representative of South Sumatra Province.
creator: Muhammad Hanif Ariq
creator: Sandrayati Sandrayati
creator: Jovan Febriantoko
rights: Copyright (c) 2026 Muhammad Hanif Ariq, Sandrayati Sandrayati, Jovan Febriantoko https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
volume: 6
number: 1
starting page: 472–496
ending page: 472–496
doi: 10.31538/mjifm.v6i1.765

Live Stream Shopping: The Influence of Personal Values and Emotional Pleasure on Millennials’ Purchase Intention
type: item
description: Live-shopping, or shopping via live-streaming, has emerged as a global trend in the online shopping setting. Marketers are increasingly leveraging live-streaming features on social media platforms to engage audiences and enhance interaction during online shopping. The interactiveness, convenience, and seamless nature of live-shopping often trigger emotional responses among consumers, which may stem from the fulfillment of personal values throughout the live-shopping session. Nevertheless, the extent to which personal values and emotional pleasure influence consumer purchase intention remains underexplored. This study employs a quantitative approach through a survey method. The data were analyzed using SEM-PLS. Based on responses from 200 live-shopping consumers, this study reveals that personal values, consisting of hedonic values and utilitarian values, positively influence emotional pleasure and shopping intentions. Furthermore, emotional pleasure positively influences shopping intentions.
creator: Barida Rakhma Nuranti
creator: Ayu Diana Ansori
creator: Reska Anggara Putra
rights: Copyright (c) 2026 Barida Rakhma Nuranti, Ayu Diana Ansori, Reska Anggara Putra https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
volume: 6
number: 1
starting page: 497–519
ending page: 497–519
doi: 10.31538/mjifm.v6i1.769

The Influence of Brand Consciousness on Repurchase Intention with Customer Loyalty as a Mediation Variable in Islamic Business Perspective (Study on Generation Z Colorbox Customers in Bandar Lampung)
type: item
description: This study aims to analyze the influence of Brand Consciousness and Repurchase Intention mediated by Customer Loyalty on Generation Z Colorbox customers in Bandar Lampung in the perspective of Islamic Business. This study focused on 96 respondents from Generation Z in Bandar Lampung. selected through purposive sampling techniques. The research method used is a quantitative method with data collection techniques through questionnaires. Data analysis was conducted using structural equation model approach with SmartPLS 4 application. The findings showed that the existence of positive and significant influence between the relationship of Brand Consciousness to Repurchase Intention, Brand Consciousness to Customer Loyalty, Customer Loyalty to Repurchase Intention, and Customer Loyalty was able to mediate the relationship between Brand Consciousness and Repurchase Intention. In the perspective of Islamic business, all economic activities must be based on Sharia values such as honesty, justice, responsibility, and not harming others.
creator: Mella Rosyana Fitri
creator: Vicky F Sanjaya
creator: Sania Nuraziza
rights: Copyright (c) 2026 Mella Rosyana Fitri, Vicky F Sanjaya, Sania Nuraziza https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
volume: 6
number: 1
starting page: 520–540
ending page: 520–540
doi: 10.31538/mjifm.v6i1.704