Majapahit Journal of Islamic Finance and Management
type: channel
description: Majapahit Journal of Islamic Finance and Management (MJIFM) is a journal published by Universitas KH. Abdul Chalim Mojokerto Indonesia four times a year (March, June, September and December). As the name implies, the journal brings two major themes, namely Islamic Finance and Management. The journal invites scholars, practitioners, and researchers to submit articles to the management team. Articles submitted will be published after being verified and modified to suit the standard international journals. MJIFM limits only the article publication related to two major themes having been mentioned.
publisher: Universitas KH. Abdul Chalim Mojokerto
language: en-US
publication name: Majapahit Journal of Islamic Finance and Management
issn: 2798-0170
items: THE INFLUENCE OF BRAND AMBASSADOR AND SHOPPING LIFESTYLE ON PURCHASE DECISION MEDIATED BY BRAND AWARENESS ON SCARLETT WHITENING
items: THE DILEMMA OF THE DEBT SYSTEM IN GROCERY STORE: BETWEEN INCREASING CONSUMER PURCHASING POWER AND SELLER FINANCIAL MANAGEMENT (A STUDY OF GROCERY STORE IN TELUKNAGA DISTRICT)
items: THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN IMPROVING EMPLOYEE PERFORMANCE WITH THE DESIRE TO ACHIEVE AS A MEDIATION VARIABLE AT PT GRACIA KREASI ROTAN UNIT 1 CIREBON
items: Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi- Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia's Digital Beauty Ecosystem
items: THE EFFECT OF PERCEPTION OF CONVENIENCE, E-SERVICE QUALITY, PROMOTION AND PERCEPTION OF RISK ON INTEREST IN USING E-WALLETS AMONG STUDENTS IN YOGYAKARTA
items: THE EFFECT OF VALUE ADDED TAX AND ELECTRONIC SYSTEMS ON NETFLIX PURCHASE DECISIONS
items: THE EFFECT OF PROFITABILITY AND SOLVABILITY ON COMPANY VALUE AT PT. GUDANG GARAM Tbk (2018-2023 PERIOD)
items: The Influence Of The Use Of Accounting Information Systems, Qris-Based Digital Payments, And Financial Literacy On The Performance Of Small And Medium-Sized Enterprises
items: The Influence Of Accounting Information Systems, Peer To Peer Lending (P2P), And Payment Gateways On The Financial Performance Of Msmes In Surabaya City
items: THE EFFECT OF GOOD CORPORATE GOVERNANCE AND CORPORATE, SOCIAL RESPONSIBILITY ON FIRM VALUE WITH FINANCIAL PERFORMANCE AS A MODERATING VARIABLE
items: THE INFLUENCE OF INVESTMENT KNOWLEDGE, SOCIODEMOGRAPHIC CHARACTERISTICS, AND RISK PROPENSITY ON SHARIA STOCK INVESTMENT DECISIONS
items: THE EFFECT OF TAXATION SOCIALIZATION AND TAXPAYER AWARENESS ON COMPLIANCE IN PAYING TWO-WHEEL MOTOR VEHICLE TAX
items: The Effect of Financial Literacy, Digital Payment, and Digital Accounting on the Financial Performance of MSMEs in Gebang District
items: THE EFFECT OF PRICE AND LOCATION ON CONSUMER PURCHASING DECISIONS AT TOKO ANGGUN BANGUNAN KULIM IN PEKANBARU CITY
items: DIGITAL MARKETING AND EXPERIENTIAL MARKETING IN BUILDING CUSTOMER LOYALTY THROUGH TRUST
items: THE EFFECT OF SELF ASSESSMENT SYSTEM IMPLEMENTATION ON TAXPAYER COMPLIANCE (A CASE STUDY OF INDIVIDUAL TAXPAYERS WITH FIXED INCOME (CIVIL SERVANTS) AT UNIVERSITAS NEGERI GORONTALO)
items: THE EFFECT OF PRODUCT INNOVATION AND PRODUCT DISCOUNTS ON CONSUMER PURCHASE INTENTION ON THE TIKTOK SHOP PLATFORM
items: THE EFFECT OF TRAINING, WORKFORCE, AND WORK EXPERIENCE ON FARMERS' PRODUCTIVITY IN KENTEN LAUT VILLAGE
items: THE EFFECT OF EMPLOYEE ENGAGEMENT, WORK-LIFE BALANCE, AND WORK STRESS ON THE PRODUCTIVITY OF TOYOTA AUTO 2000 PLJU PALEMBANG EMPLOYEES
items: THE EFFECT OF SERVICE QUALITY, PROMOTION, AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT BRK SYARIAH IN UJUNGBATU, ROKAN HULU
items: The Influence of Women's Employment in Indonesia
items: EMPLOYEE PERFORMANCE TRANSFORMATION THROUGH COMPETENCE AND WORK ENVIRONMENT: THE MEDIATING ROLE OF WORK COMMITMENT AMONG SUMENEP REGENCY DPRD EMPLOYEES
items: CREATING A SENSE OF BELONGING: A LITERATURE REVIEW OF THE ROLE OF INCLUSIVE LEADERSHIP IN ENHANCING EMPLOYEE RETENTION IN GLOBAL ORGANIZATIONS
items: https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/895
items: Analysis of Wage Administration and Article 21 Income Tax for Employees with Income below the Non-Taxable Income Threshold
items: TIKTOK ADVERTISING AND REPURCHASE INTENTION: THE MEDIATING ROLE OF BRAND AWARENESS AND BRAND IMAGE WITHIN THE S–O–R FRAMEWORK
items: Implementation of Accountability and Transparency Principles by Productive Zakat Recipients at Badan Amil Zakat Nasional (BAZNAS) Kota Gorontalo
items: The Effect of Sustainability Disclosure and Corporate Governance on Firm Value: Evidence from Indonesia’s Infrastructure Sector
items: THE EFFECT OF WORK ENVIRONMENT, WORK MOTIVATION, AND WORK-LIFE BALANCE ON EMPLOYEE JOB SATISFACTION AT PT PG RAJAWALI II UNIT PG HGU JATITUJUH & SUBANG
items: THE INFLUENCE OF LEADERSHIP STYLE AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT THE CIREBON DISTRICT HEALTH OFFICE
items: STIMULUS–ORGANISM–RESPONSE (SOR) APPROACH IN ANALYZING THE EFFECT OF LIVE STREAMING TYPES ON TRUST, IMPULSIVENESS, AND PURCHASE INTENTION OF E-COMMERCE CONSUMERS
items: THE INFLUENCE OF HUMAN RESOURCE COMPETENCE AND WORK MOTIVATION ON TRADERS’ WORK SPIRIT IN TEGAL GUBUG TRADITIONAL MARKET
items: THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECT OF STORE ATMOSPHERE AND EMOTIONAL BRANDING ON CUSTOMER LOYALTY
items: THE EFFECT OF WORK-LIFE BALANCE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE WITH MENTAL HEALTH AS AN INTERVENING VARIABLE AN AUDIO EQUIPMENT MANUFACTURING
items: ACCOUNTING CONSERVATISM, CORPORATE GOVERNANCE, AND MANAGERIAL OWNERSHIP IN TAX AVOIDANCE PRACTICES
items: The Effect of Learning Capabilities and Technical Competencies on the Performance of Non-Organic Employees in Bank Indonesia Representative Offices, Central Java Province
items: The Influence of Religiosity and Obedience Pressure on the Intention to Commit Fraud in Sharia Financial Institutions in Gorontalo City
items: The S–O–R Perspective Through the Mediation of Perceived Value in Shaping Reuse Intention
items: Comparative Analysis of Cost of Production Calculation Using Full Costing, Variable Costing, and Target Costing Methods in Determining Product Selling Prices
items: Determining the Funding of Post-Employment Benefits: The Role of Salary Expense Ratios, Profitability, Inflation, and Interest Rates
items: When Prices Beat Production: The Dynamics of Indonesia’s Plantation Commodity Exports
items: The Role of Competitive Advantage in Mediating the Influence of Business Strategy and Traditional Work Ethic on Entrepreneurial Performance at Warung Madura Grocery Store in Surabaya
items: Exploration Utilization of Chatbots Based Artificial Intelligence in Digital Marketing for Snack SMEs Traditional Typical of Sumenep – Madura

THE INFLUENCE OF BRAND AMBASSADOR AND SHOPPING LIFESTYLE ON PURCHASE DECISION MEDIATED BY BRAND AWARENESS ON SCARLETT WHITENING
type: item
description: The Indonesian beauty industry is growing rapidly as people's attention to appearance increases. This study aims to analyze the influence of brand ambassadors and shopping lifestyle on purchase decisions with brand awareness as a mediating variable for Scarlett Whitening products. A quantitative method was used by distributing questionnaires to 150 respondents aged 15–35 years in Jepara Regency and analyzed using SmartPLS 4. The results showed that brand ambassadors and shopping lifestyle had a positive and significant effect on purchase decisions, with shopping lifestyle as the most dominant factor. Brand awareness was proven to be able to mediate the influence of both variables on purchase decisions. These findings emphasize the importance of marketing strategies that align with consumer lifestyles, selecting the right brand ambassadors, and strengthening brand awareness to increase Scarlett Whitening purchase decisions.
creator: Devi Shilvinabe
creator: Nurul Komariyatin
rights: Copyright (c) 2026 Devi Shilvinabe, Nurul Komariyatin https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 6
number: 2
starting page: 1621–1634
ending page: 1621–1634
doi: 10.31538/mjifm.v6i2.891

THE DILEMMA OF THE DEBT SYSTEM IN GROCERY STORE: BETWEEN INCREASING CONSUMER PURCHASING POWER AND SELLER FINANCIAL MANAGEMENT (A STUDY OF GROCERY STORE IN TELUKNAGA DISTRICT)
type: item
description: This study aims to analyze the dilemma of implementing a debt system in grocery stores in relation to increasing consumer purchasing power and managing vendor finances. The debt system is a common practice in micro-enterprises based on trust and social relations, especially among low-income communities. The research method used was a qualitative approach with a case study design at a grocery store in Teluknaga District. Data were obtained through in-depth interviews, observations, and documentation of the store owners and customers, then analyzed using the Miles and Huberman model. The results show that the debt system plays a significant role in helping consumers maintain purchasing power and meet basic needs amid economic constraints. In addition, this practice can also increase customer loyalty and strengthen social relationships between sellers and consumers. However, the debt system also poses various challenges for sellers, particularly related to cash flow management, increased risk of bad debts, and hampered business capital turnover. This condition creates a dilemma for business actors between maintaining social relationships with customers and maintaining business financial stability. Therefore, a more structured debt management strategy is needed, such as limiting the amount of debt, systematic record-keeping, and payment monitoring to minimize risks without eliminating the social function of the debt system. This research contributes to understanding the dynamics of the informal economy and decision-making in micro-enterprises.
creator: Nina Farhana Yushof
creator: Iman Fauzi Sudirman
creator: Han Han Burhani
rights: Copyright (c) 2026 Nina Farhana Yushof, Iman Fauzi Sudirman, Han Han Burhani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 6
number: 2
starting page: 1635 –1651
ending page: 1635 –1651
doi: 10.31538/mjifm.v6i2.894

THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN IMPROVING EMPLOYEE PERFORMANCE WITH THE DESIRE TO ACHIEVE AS A MEDIATION VARIABLE AT PT GRACIA KREASI ROTAN UNIT 1 CIREBON
type: item
description: This study aims to analyze the effect of transformational leadership on employee performance with achievement motivation as a mediating variable at PT Gracia Kreasi Rotan Unit 1 Cirebon. The research approach used is quantitative with a causal associative design. Data were collected through questionnaires distributed to production employees and analyzed using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The results of the study indicate that transformational leadership has a positive and significant effect on employee performance. In addition, transformational leadership has also been shown to have a positive effect on employee achievement motivation. Achievement motivation, in turn, has a positive and significant effect on employee performance. Other findings reveal that achievement motivation plays a significant mediating variable in the relationship between transformational leadership and employee performance. These findings indicate that employee performance improvement is not only determined by leadership style, but also by employees' internal drive to achieve. This study provides practical implications for company management in designing transformational leadership strategies that are able to foster achievement motivation so that employee performance can improve sustainably.
creator: Dina Luthfiyah Nurjanah
creator: Anna Suzana
rights: Copyright (c) 2026 Dina Luthfiyah Nurjanah, Anna Suzana https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 6
number: 2
starting page: 1652–1670
ending page: 1652–1670
doi: 10.31538/mjifm.v6i2.897

Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi- Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia's Digital Beauty Ecosystem
type: item
description: This study applies the Segmentation–Targeting–Positioning (STP) framework to formulate a market entry strategy for L’Essaine, a pre-launch skincare brand targeting Indonesian Gen Z consumers. A multi-dimensional segmentation approach incorporating demographic, geographic, psychographic, and behavioral variables is employed to identify and evaluate potential market segments. The research adopts a qualitative design, utilizing triangulated primary data from in-depth interviews with 15 respondents aged 17–30, complemented by secondary data from industry reports and competitive analyses. The findings reveal that university students aged 17–24 with moderate monthly allowances represent an underserved yet attractive segment seeking affordable skincare products with premium quality attributes. This segment achieved an overall attractiveness score of 7.8 out of 10, indicating strong potential for market entry. Based on these findings, the study proposes an “affordable premium” positioning strategy that emphasizes the use of natural ingredients and a digital-first engagement approach aligned with Gen Z media consumption behaviors. Validation through content marketing performance indicates strong resonance with the target audience, reflected in a 3.9% engagement rate and 85% audience relevance. This research contributes to the application of the STP framework in digital-native consumer markets and provides practical strategic insights for brand entry in Indonesia’s competitive skincare industry.
creator: Mikael Bryan Ciputra
creator: Joseph Setiawan
creator: Brianna Sanjaya
creator: Antonius Felix
rights: Copyright (c) 2026 Mikael Bryan Ciputra, Joseph Setiawan, Brianna Sanjaya, Antonius Felix https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 6
number: 2
starting page: 1671–1686
ending page: 1671–1686
doi: 10.31538/mjifm.v6i2.798

THE EFFECT OF PERCEPTION OF CONVENIENCE, E-SERVICE QUALITY, PROMOTION AND PERCEPTION OF RISK ON INTEREST IN USING E-WALLETS AMONG STUDENTS IN YOGYAKARTA
type: item
description: This study aims to analyze the influence of perceived ease of use, e-service quality, promotion, and risk perception on the interest in using e-wallets among students in Yogyakarta. The background of this study is based on the rapid development of financial technology that is driving changes in people's transaction behavior towards a cashless system. Although e-wallet use is increasing, the intensity of use is still relatively low, so further study is needed to determine the factors that influence interest in using it. This study uses a quantitative approach with a survey method by distributing questionnaires to 110 respondents who are active students in Yogyakarta and e-wallet users. The data analysis technique used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results show that partially, perceived ease of use and e-service quality do not significantly influence interest in using e-wallets. Meanwhile, promotion is proven to have a positive and significant effect on interest in using e-wallets. Perceived risk also shows a positive and significant effect on interest in using e-wallets, indicating that users still consider the risk aspect in making decisions about using financial technology. Simultaneously, the four variables contributed 31.4% to e-wallet usage interest. This finding implies that effective promotional strategies, along with increased trust and understanding of risks, are crucial factors in increasing e-wallet usage interest among students.
creator: Nur Ainun
creator: Fahrul Iman Santoso
rights: Copyright (c) 2026 Nur Ainun, Fahrul Iman Santoso https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 6
number: 2
starting page: 1687 –1703
ending page: 1687 –1703
doi: 10.31538/mjifm.v6i2.903

THE EFFECT OF VALUE ADDED TAX AND ELECTRONIC SYSTEMS ON NETFLIX PURCHASE DECISIONS
type: item
description: This study aims to determine the effect of value added tax and electronic systems on Netflix purchasing decisions. The subjects of this study were active students of Universitas Indo Global Mandiri in 2024-2025. The sample of this study was obtained through the Slovin formula, resulting in 97 respondents. The data analysis technique was multiple linear regression, with validity and reliability tests used in measuring the questionnaire. Based on the results of the simultaneous test that has been conducted, it was found that the variables of Value Added Tax (X1) and Electronic Systems (X2) have a significant influence on Netflix Purchasing Decisions with a significance value of 0.000 <0.05. The results of the partial test show that the significance value of Value Added Tax (X1) on Netflix Purchasing Decisions is 0.032 <0.05. This means that H0 is rejected and H1 is accepted, which means that Value Added Tax has a positive effect on Netflix Purchasing Decisions. The significance value of Electronic Systems (X2) on Netflix Purchasing Decisions is 0.000 <0.05. This means that H0 is rejected and H2 is accepted, which means that the Electronic System has a positive influence on Netflix Purchase Decisions.
creator: Aprina Choiria
creator: Lili Syafitri
creator: Vhika Meiriasari
rights: Copyright (c) 2026 Aprina Choiria, Lili Syafitri, Vhika Meiriasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
volume: 6
number: 2
starting page: 1704 –1722
ending page: 1704 –1722
doi: 10.31538/mjifm.v6i2.898

THE EFFECT OF PROFITABILITY AND SOLVABILITY ON COMPANY VALUE AT PT. GUDANG GARAM Tbk (2018-2023 PERIOD)
type: item
description: The increasingly competitive cosmetics industry pushes Wardah to implement effective marketing strategies and reach ideal sales targets. Pemasaran strategies and achievement metrics are crucial in influencing consumer purchasing decisions. Because of this, the purpose of this study is to analyze the impact of these two factors on the decision to purchase Wardah products at Toko Femina Metro Lampung. The purpose of this study is to analyze the impact of pemasaran strategies and achievement metrics on consumer demand for Wardah products. In addition, this study aims to understand the simultaneous effects of the two variables in question at Toko Femina Metro Lampung. This study uses a quantitative approach with an asosiatif approach. The research sample consists of Wardah product consumers at Toko Femina Metro Lampung who are selected using the purposive sampling technique. Data analysis techniques that are used include validity and reliability tests, regression analysis of the berganda line, t and F tests, and coefficient of determination (R2). The study's findings indicate that pemasaran strategies and achievement levels have a positive and significant impact on consumers' willingness to purchase Wardah products. In a parallel or simultaneous manner, these two variables increase purchasing power, with the pemasaran strategy being the most dominant factor. This study's implications indicate that increasing the effectiveness of pemasaran strategies and consistent target penjualan can significantly increase consumer purchasing decisions.
creator: Hikmatul Aliyah
creator: Septiana M.S
creator: Nadila Apriyanti
creator: Siti Nur’ Aida
rights: Copyright (c) 2026 Hikmatul Aliyah, Septiana M.S, Nadila Apriyanti, Siti Nur’ Aida https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 6
number: 2
starting page: 1723–1739
ending page: 1723–1739
doi: 10.31538/mjifm.v6i2.907

The Influence Of The Use Of Accounting Information Systems, Qris-Based Digital Payments, And Financial Literacy On The Performance Of Small And Medium-Sized Enterprises
type: item
description: This study aims to determine the effect of the use of Accounting Information Systems, QRIS-based digital payments, and financial literacy on the performance of culinary sector MSMEs in Surabaya City. This study uses a quantitative approach with primary data collected through questionnaires administered to MSME actors who have used accounting information systems and QRIS. The results indicate that Accounting Information Systems, QRIS-based digital payments, and financial literacy have a positive and significant impact on SME performance. These findings indicate that the use of a more structured financial recording system helps business actors generate more accurate financial information for decision making, the use of QRIS improves the smoothness and efficiency of transactions, and financial literacy strengthens the ability of MSME actors to prepare financial plans.
creator: Zeylla Firanika Astuti
creator: Merlyana Dwinda Yanthi
rights: Copyright (c) 2026 Zeylla Firanika Astuti, Merlyana Dwinda Yanthi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 6
number: 2
starting page: 1740–1757
ending page: 1740–1757
doi: 10.31538/mjifm.v6i2.859

The Influence Of Accounting Information Systems, Peer To Peer Lending (P2P), And Payment Gateways On The Financial Performance Of Msmes In Surabaya City
type: item
description: The aim of this study is to investigate the impact of accounting information systems, peer-to-peer (P2P) lending, and payment gateways on the financial performance of MSMEs in Surabaya. The study employed a descriptive-quantitative approach. The target population comprises MSMEs in Surabaya the sample consists of 100 respondents. Data were collected via questionnaires and subsequently analyzed using SPSS software and multiple linear regression analysis. The results show that Accounting Information Systems, Peer-to-Peer Lending (P2P), and Payment Gateways partially have a positive effect on the financial performance of MSMEs in Surabaya. This indicates that the implementation of accounting information systems and the optimal use of financial technology can help MSME players improve the effectiveness of financial management, facilitate access to capital, and support smooth business transactions, thereby improving financial performance.
creator: Aulia Nur Rachmani
creator: Merlayana Dwinda Yanthi
rights: Copyright (c) 2026 Aulia Nur Rachmani, Merlayana Dwinda Yanthi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 6
number: 2
starting page: 1758–1778
ending page: 1758–1778
doi: 10.31538/mjifm.v6i2.858

THE EFFECT OF GOOD CORPORATE GOVERNANCE AND CORPORATE, SOCIAL RESPONSIBILITY ON FIRM VALUE WITH FINANCIAL PERFORMANCE AS A MODERATING VARIABLE
type: item
description: This study aims to examine and analyze the effect of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) on Firm Value with Financial Performance as a moderating variable. The research object is financing companies listed on the Indonesia Stock Exchange (IDX) for the period 2020–2024. This study uses an associative quantitative approach with secondary data obtained from annual reports and sustainability reports. The sampling technique used is purposive sampling, resulting in 12 companies as research samples. The data analysis techniques used are descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and Moderated Regression Analysis (MRA) with the help of SPSS software. The research findings indicate that Good Corporate Governance has a positive and significant effect on Firm Value. In contrast, Corporate Social Responsibility does not have a significant effect on Firm Value. The moderating test results show that Financial Performance can moderate the effect of GCG on Firm Value in a weakening direction, but Financial Performance cannot moderate the effect of CSR on Firm Value.
creator: Muhammad Rafi Taqiyuddin
creator: Irwan Sutirman Wahdiat
rights: Copyright (c) 2026 Muhammad Rafi Taqiyuddin, Irwan Sutirman Wahdiat https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 6
number: 2
starting page: 1779–1799
ending page: 1779–1799
doi: 10.31538/mjifm.v6i2.826

THE INFLUENCE OF INVESTMENT KNOWLEDGE, SOCIODEMOGRAPHIC CHARACTERISTICS, AND RISK PROPENSITY ON SHARIA STOCK INVESTMENT DECISIONS
type: item
description: This study aims to analyze the influence of investment knowledge, sociodemographic characteristics, and risk propensity on investment decisions in Islamic stocks. The novelty of this research lies in integrating investment knowledge, sociodemographic characteristics, and risk propensity into a single analytical model, with a specific focus on Generation Z Muslim investors in the Solo Raya region within the context of sharia stock investment decisions. This study employs a quantitative approach. Primary data were collected through questionnaires distributed to 180 Generation Z Muslim investors in Solo Raya. Data analysis was conducted using SPSS version 25, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) test. The results indicate a positive and significant relationship between investment knowledge, sociodemographic characteristics, and risk propensity and investment decisions in Islamic stocks. These variables play a significant role in shaping investment decision-making among Generation Z Muslim investors. This study is limited to Generation Z Muslim investors in the Solo Raya region, so the findings cannot be broadly generalized. However, the results provide useful insights for practitioners and academics in understanding the factors that influence investment decisions in Islamic stocks.
creator: Carissa Nindya Nirwasita
creator: Supriyanto Supriyanto
rights: Copyright (c) 2026 Carissa Nindya Nirwasita, Supriyanto Supriyanto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 6
number: 2
starting page: 1800–1817
ending page: 1800–1817
doi: 10.31538/mjifm.v6i2.878

THE EFFECT OF TAXATION SOCIALIZATION AND TAXPAYER AWARENESS ON COMPLIANCE IN PAYING TWO-WHEEL MOTOR VEHICLE TAX
type: item
description: This study aims to analyze the effect of tax socialization and taxpayer awareness on compliance in paying two-wheeled motor vehicle tax at the SAMSAT Office of Bone Bolango Regency. The background of this research is based on the relatively low level of taxpayer compliance, which is indicated by the existence of motor vehicle tax arrears each year. This study employed a quantitative approach using a survey method by distributing questionnaires to two-wheeled motor vehicle taxpayers registered at the SAMSAT Office of Bone Bolango Regency. The data analysis technique used in this research was multiple linear regression analysis with the assistance of statistical software. The results show that partially tax socialization does not have a significant effect on taxpayer compliance in paying two-wheeled motor vehicle tax. Meanwhile, taxpayer awareness has a positive and significant effect on taxpayer compliance. Simultaneously, tax socialization and taxpayer awareness influence taxpayer compliance in paying two-wheeled motor vehicle tax. The results of this study are expected to serve as an evaluation material for the local government and the SAMSAT Office in improving the effectiveness of tax socialization and increasing public awareness in fulfilling tax obligations.
creator: Wirahayu Putriana Djepu
creator: Zulkifli Bokiu
creator: Victorson Taruh
rights: Copyright (c) 2026 Wirahayu Putriana Djepu, Zulkifli Bokiu, Victorson Taruh https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 6
number: 2
starting page: 1818–1837
ending page: 1818–1837
doi: 10.31538/mjifm.v6i2.882

The Effect of Financial Literacy, Digital Payment, and Digital Accounting on the Financial Performance of MSMEs in Gebang District
type: item
description: This study aims to analyze the effect of financial literacy, digital payment, and digital accounting on the financial performance of MSMEs in Gebang District. This study uses a quantitative approach with primary data obtained through a questionnaire with a 1-5 Likert scale. The population in this study were MSMEs in Gebang District with a sample size of 122 MSME players. The analysis techniques used in this study were descriptive statistical analysis, validity test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, T-test, F-test, and coefficient of determination using SPSS 27. The results showed that financial literacy and digital accounting had a positive and significant effect on financial performance, with digital accounting being the most dominant factor through recording efficiency. Conversely, digital payment had a significant but negative effect. This was due to the administrative costs of transactions, which reduced profit margins, and liquidity constraints due to the settlement time lag, which hampered daily capital turnover. This study suggests that MSMEs optimize their digital accounting systems and be more careful in managing digital payment service costs.
creator: Adyatma Kautsar
creator: Irwan Sutirman Wahdiat
rights: Copyright (c) 2026 Adyatma Kautsar, Irwan Sutirman Wahdiat https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-01
publication date: 2026-05-01
volume: 6
number: 2
starting page: 1838–1858
ending page: 1838–1858
doi: 10.31538/mjifm.v6i2.807

THE EFFECT OF PRICE AND LOCATION ON CONSUMER PURCHASING DECISIONS AT TOKO ANGGUN BANGUNAN KULIM IN PEKANBARU CITY
type: item
description: This study aims to determine and analyze the effect of price and location on consumer purchasing decisions at Toko Anggun Bangunan Kulim, Pekanbaru City. The research method used is a quantitative method with descriptive and associative approaches. The population in this study were all consumers who had made purchases at Toko Anggun Bangunan, and the sampling technique used was accidental sampling, resulting in a sample of 100 respondents. Data collection was carried out through questionnaires, while data analysis used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) with the help of SPSS program. The results of the study indicate that partially the price variable has a significant effect on purchasing decisions, and the location variable also has a significant effect on purchasing decisions. Simultaneously, price and location have a significant effect on consumer purchasing decisions. The coefficient of determination shows that price and location variables are able to explain consumer purchasing decisions, while the rest is influenced by other variables not examined in this study.
creator: Putri Anggun
creator: Syahdanur
rights: Copyright (c) 2026 Putri Anggun, Syahdanur https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-02
publication date: 2026-05-02
volume: 6
number: 2
starting page: 1859–1873
ending page: 1859–1873
doi: 10.31538/mjifm.v6i2.899

DIGITAL MARKETING AND EXPERIENTIAL MARKETING IN BUILDING CUSTOMER LOYALTY THROUGH TRUST
type: item
description: This study examines the role of digital marketing and experiential marketing in shaping customer loyalty through customer trust in micro-culinary businesses, particularly angkringan in Situbondo Regency. The rapid growth of digital platforms has changed how small food vendors interact with consumers, yet many traditional businesses still face challenges in converting digital engagement and on-site experiences into sustained loyalty. This research addresses how digital marketing and experiential marketing influence customer loyalty and whether customer trust mediates these relationships. The study offers novelty by integrating both marketing approaches into a single structural model, positioning customer trust as an intervening variable within the underexplored context of traditional micro-culinary businesses. A quantitative method was applied using a cross-sectional survey of 385 angkringan customers. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results show that digital marketing and experiential marketing have positive and significant effects on both customer trust and customer loyalty. Customer trust also significantly influences loyalty and partially mediates the relationship between experiential marketing and loyalty. The findings highlight the importance of combining digital strategies with meaningful customer experiences to build trust and sustain long-term customer loyalty.
creator: Raodatul Jannah
creator: Eko Budi Satoto
creator: Nurul Qomariah
rights: Copyright (c) 2026 Raodatul Jannah, Eko Budi Satoto, Nurul Qomariah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-02
publication date: 2026-05-02
volume: 6
number: 2
starting page: 1874–1889
ending page: 1874–1889
doi: 10.31538/mjifm.v6i2.906

THE EFFECT OF SELF ASSESSMENT SYSTEM IMPLEMENTATION ON TAXPAYER COMPLIANCE (A CASE STUDY OF INDIVIDUAL TAXPAYERS WITH FIXED INCOME (CIVIL SERVANTS) AT UNIVERSITAS NEGERI GORONTALO)
type: item
description: This study aims to determine the effect of the implementation of the Self Assessment System on the compliance of individual taxpayers with fixed income (civil servants) at Universitas Negeri Gorontalo. The method used in this study is a quantitative method using primary data obtained through the distribution of questionnaires to respondents who are Civil Servants (PNS) within the Universitas Negeri Gorontalo. The measurement of variables in this study used a Likert scale. The number of samples in this study was 93 respondents who were selected as the research objects. The data analysis techniques used in this study include validity test, reliability test, classical assumption test, simple linear regression analysis, t-test (partial), and coefficient of determination (R²), which were processed using the SPSS program. Based on the results of the study, it shows that the implementation of the Self Assessment System has a positive and significant effect on the compliance of individual taxpayers with fixed income (civil servants) at Universitas Negeri Gorontalo. This is evidenced by the results of the t-test which show a t-value of 17.783 with a significance level of 0.000 which is smaller than 0.05. In addition, the coefficient of determination (R²) value of 0.790 indicates that 79% of the variation in taxpayer compliance can be explained by the Self Assessment System variable, while the remaining 21% is influenced by other variables outside the research model.
creator: Ainun Nisa Putri Musa
creator: Hartati Tuli
creator: Siti Pratiwi Husain
rights: Copyright (c) 2026 Ainun Nisa Putri Musa, Hartati Tuli, Siti Pratiwi Husain https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-02
publication date: 2026-05-02
volume: 6
number: 2
starting page: 1890–1905
ending page: 1890–1905
doi: 10.31538/mjifm.v6i2.866

THE EFFECT OF PRODUCT INNOVATION AND PRODUCT DISCOUNTS ON CONSUMER PURCHASE INTENTION ON THE TIKTOK SHOP PLATFORM
type: item
description: This study aims to analyze the influence of product innovation and product discounts on consumer purchase intention on the TikTok Shop platform. The research method used is a quantitative approach with data collection techniques through questionnaires. The research sample is active TikTok Shop users. The data analysis technique used Structural Equation Modeling Partial Least Square (SEM-PLS). The results show that product innovation has a positive and significant effect on consumer purchase intention with a coefficient value of 0.312. Meanwhile, product discounts have a positive and significant effect with a coefficient value of 0.514, and are the most dominant variables. The R-square value of 0.522 indicates that both variables are able to explain 52.2% of the variation in consumer purchase intention. This finding confirms that the combination of product innovation and discount strategies is an important factor in increasing consumer purchase intention on the TikTok Shop platform.
creator: Selvyna Gusti
creator: Husnil Khatimah
rights: Copyright (c) 2026 Selvyna Gusti, Husnil Khatimah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-02
publication date: 2026-05-02
volume: 6
number: 2
starting page: 1906–1917
ending page: 1906–1917
doi: 10.31538/mjifm.v6i2.909

THE EFFECT OF TRAINING, WORKFORCE, AND WORK EXPERIENCE ON FARMERS' PRODUCTIVITY IN KENTEN LAUT VILLAGE
type: item
description: The purpose of this study is to analyze the effect of training, labor, and work experience on farmer productivity in Kenten Laut Village, Banyuasin Regency. The type of research used is quantitative research with a survey method. The research population consisted of 117 active farmers, while the sample was determined using the Slovin formula so that 91 respondents were obtained. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of IBM SPSS version 29. The results showed that partially training had a positive and significant effect on farmer productivity with t count 2,509 > t table 1,987. Labor has a positive but not significant effect on productivity with t count 1.019 < t table 1.987, which indicates that increased productivity is not only determined by the number of workers, but also the quality and effectiveness of their utilization. Work experience has a positive and significant effect and is the most dominant variable with t count 8.626 > t table 1.987. Simultaneously, training, labor, and work experience have a significant effect on farmer productivity with the result F count 138.928 > F table 2.71. The correlation coefficient (R) of 0.910 indicates that the relationship between training, labor, and work experience on farmer productivity is classified as very strong. The coefficient of determination (R 2 ) shows that the three variables are able to explain farmer productivity by 82.7%, while the rest is influenced by other factors outside the research.
creator: Fitriah
creator: Fauziah Afriyani
creator: Budi Setiawan
rights: Copyright (c) 2026 Fitriah; Fauziah Afriyani, Budi Setiawan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-02
publication date: 2026-05-02
volume: 6
number: 2
starting page: 1918–1934
ending page: 1918–1934
doi: 10.31538/mjifm.v6i2.872

THE EFFECT OF EMPLOYEE ENGAGEMENT, WORK-LIFE BALANCE, AND WORK STRESS ON THE PRODUCTIVITY OF TOYOTA AUTO 2000 PLJU PALEMBANG EMPLOYEES
type: item
description: Employee productivity is an important factor in supporting company performance. This study aimed to analyze the effects of employee engagement, work-life balance, and work stress on employee productivity at Toyota Auto 2000 Plaju Paleimbang. This study employed a quantitative approach using questionnaire-based data collection distributed to employees. Data were analyzed using multiple linear regression with the assistance of SPSS veirsion 29. The results indicated that employee enggement and work-life balance had significant effects on employee productivity, while work stress did not have a significant effect. Simultaneously, employee engagement, work-life balance, and work stress influenced employee productivity. These findings indicate that improving employee engagement and maintaining work-life balance are essential to enhance employee productivity.
creator: Dinda Dwi Deninta
creator: Endah Dewi Purnamasari
creator: Hamid Halin
rights: Copyright (c) 2026 Dinda Dwi Deninta, Endah Dewi Purnamasari, Hamid Halin https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-02
publication date: 2026-05-02
volume: 6
number: 2
starting page: 1935–1961
ending page: 1935–1961
doi: 10.31538/mjifm.v6i2.873

THE EFFECT OF SERVICE QUALITY, PROMOTION, AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT BRK SYARIAH IN UJUNGBATU, ROKAN HULU
type: item
description: This study aims to determine and analyze the effect of service quality, promotion, and customer experience on customer satisfaction at BRK Syariah in Ujungbatu, Rokan Hulu Regency. Increasing competition in the banking industry requires banks to improve service quality, implement effective promotional strategies, and create positive customer experiences in order to enhance customer satisfaction. This research used a quantitative method with a descriptive approach and multiple linear regression analysis. The population in this study consisted of customers of BRK Syariah in Ujungbatu Rohul, with a sample of 96 respondents determined using the Lemeshow formula and selected through a purposive sampling technique. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using the SPSS program, including validity tests, reliability tests, classical assumption tests, and hypothesis testing. The results showed that partially service quality, promotion, and customer experience have a significant effect on customer satisfaction. Simultaneously, these three variables also have a significant effect on customer satisfaction at BRK Syariah in Ujungbatu Rohul. The findings indicate that better service quality, effective promotion, and positive customer experience can increase the level of customer satisfaction. Therefore, BRK Syariah is expected to continuously improve service quality.
creator: Mei Denissa Putri
creator: Syahdanur
rights: Copyright (c) 2026 Mei Denissa Putri, Syahdanur https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-03
publication date: 2026-05-03
volume: 6
number: 2
starting page: 1962–1977
ending page: 1962–1977
doi: 10.31538/mjifm.v6i2.949

The Influence of Women's Employment in Indonesia
type: item
description: Gender equality is important in efforts to reduce poverty because it can increase women's access to education, employment, and economic opportunities. However, current conditions show that women's labor participation is still lower than that of men, reflecting gender inequality in the labor market. This study aims to estimate the direction and magnitude of the influence of the average wages of formal and informal sector workers, the open unemployment rate (TPT), the number of female workers, the average length of female schooling, and women's productivity on the percentage of poor people in each province in Indonesia in 2020–2024 by regressing the data of the Random Effects Model panel(REM). The regression results showed that the average wages of informal sector workers and the average length of female schooling had a negative effect on poverty rates, while the open unemployment rate (TPT), the number of female workers, and women's productivity had a positive effect on poverty. Then, the average wages of formal sector workers have no effect on the percentage of the poor. The government needs to pay attention to the quality of education and skills of the workforce in order to be able to compete in an increasingly competitive job market. In addition, the quality of work needs to be improved through the provision of decent, stable, and social security jobs so that their contribution to improving welfare can be more optimal.
creator: Cindy Alfina Damayanti
creator: Muhammad Anas
rights: Copyright (c) 2026 Cindy Alfina Damayanti, Muhammad Anas https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 6
number: 2
starting page: 1978–1999
ending page: 1978–1999
doi: 10.31538/mjifm.v6i2.922

EMPLOYEE PERFORMANCE TRANSFORMATION THROUGH COMPETENCE AND WORK ENVIRONMENT: THE MEDIATING ROLE OF WORK COMMITMENT AMONG SUMENEP REGENCY DPRD EMPLOYEES
type: item
description: This study aims to examine the effect of competence and work environment on employee performance with work commitment as a mediating variable at the Secretariat of the Regional House of Representatives (DPRD) of Sumenep Regency. The research employs a quantitative approach using Structural Equation Modeling (SEM) and SmartPLS analysis based on questionnaire data collected from employees. The findings indicate that competence does not significantly affect employee performance, while the work environment has a positive and significant effect. Work commitment also influences performance, but the negative relationship suggests that some employees work out of obligation rather than emotional attachment to the organization. Furthermore, competence and work environment affect work commitment, which acts as a mediating variable. The study concludes that improving employee performance requires not only strengthening technical competence but also fostering a supportive work environment and affective commitment. Therefore, the Secretariat of DPRD Sumenep is recommended to develop a more open work system, provide performance-based recognition, and create a comfortable and collaborative work environment.
creator: Hertin Khalifatun Nisa Arifah
creator: Muhlisin
creator: Nurul Hidayat
creator: Jannatul Firdaus
creator: Hanifah Fauziyah
creator: Syamsul Rizal
creator: As'adi Khas
rights: Copyright (c) 2026 Hertin Khalifatun Nisa Arifah, Muhlisin, Nurul Hidayat, Jannatul Firdaus, Hanifah Fauziyah, Syamsul Rizal, As'adi Khas https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-04
publication date: 2026-05-04
volume: 6
number: 2
starting page: 2000–2018
ending page: 2000–2018
doi: 10.31538/mjifm.v6i2.805

CREATING A SENSE OF BELONGING: A LITERATURE REVIEW OF THE ROLE OF INCLUSIVE LEADERSHIP IN ENHANCING EMPLOYEE RETENTION IN GLOBAL ORGANIZATIONS
type: item
description: The increasingly diverse global work environment demands that organizations effectively manage diversity to retain qualified employees. One approach is to implement inclusive leadership, which creates a work environment that values ​​diversity and encourages employee engagement. This study aims to examine the role of inclusive leadership in creating a sense of belonging and its implications for employee retention in global organizations. This study uses a literature review method by reviewing various relevant literature sources, such as scientific journal articles and books related to inclusive leadership, diversity, sense of belonging, and employee retention. The results of the study indicate that inclusive leadership plays a crucial role in creating an open work environment that values ​​diversity and provides equal opportunities for all employees. An inclusive work environment can foster a strong sense of belonging in employees, thereby increasing work engagement, organizational commitment, and employee loyalty. Therefore, implementing inclusive leadership is an important strategy for improving employee retention in global organizations.
creator: Hifffani Chika Aulia
creator: Lira Lestari
creator: Ketleen Metha Setiawan
creator: Dian Prihadini Wibawa
rights: Copyright (c) 2026 Hifffani Chika Aulia, Lira Lestari, Ketleen Metha Setiawan, Dian Prihadini Wibawa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
volume: 6
number: 2
starting page: 2019–2028
ending page: 2019–2028
doi: 10.31538/mjifm.v6i2.874

https://syariah.jurnalikhac.ac.id/index.php/majapahit/article/view/895
type: item
title: THE EFFECT OF FINANCIAL CONSTRAINTS ON FINANCIAL PERFORMANCE WITH EMPLOYEE TURNOVER LEVEL AS A MEDIATION VARIABLE IN NON-CYCLICALS CONSUMER COMPANIES GOING PUBLIC IN INDONESIA IN THE PERIOD 2018 – 2024
description: This study examines the effect of financial constraints on financial performance with employee turnover as a mediating variable in Consumer Non - Cyclicals companies listed on the Indonesia Stock Exchange during the 2018 – 2024 period. The research problem arises from increasing financial pressure, particularly during the COVID-19 pandemic, which potentially affects workforce stability and corporate financial performance. This study employs a quantitative explanatory approach using panel data, analyzed through random effects regression and mediation testing, with robustness checks using the KZ Index and SA Index. The results indicate that financial constraints have a negative effect on financial performance and a positive effect on employee turnover. However, employee turnover does not mediate the relationship between financial constraints and financial performance. Future research is encouraged to apply alternative measures of firm performance and incorporate organizational or behavioral variables to better explain the internal mechanisms underlying this relationship.
creator: Niar Irba
creator: Risky Budianto
rights: Copyright (c) 2026 Niar Irba, Risky Budianto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
volume: 6
number: 2
starting page: 2029–2044
ending page: 2029–2044
doi: 10.31538/mjifm.v6i2.895

Analysis of Wage Administration and Article 21 Income Tax for Employees with Income below the Non-Taxable Income Threshold
type: item
description: This study aims to analyze the implementation of wage administration and the fulfillment of Income Tax (PPh) Article 21 obligations for production employees whose income is below the Non-Taxable Income threshold. The research method used is descriptive qualitative, with data collection techniques including participatory observation and documentation study. Data analysis was conducted using a simulation of average income index, rather than actual employee income data, in order to maintain data confidentiality while still providing a representative overview of wage conditions. The results show that the company’s wage system applies an index-based method that integrates physical attendance (fingerprint) with fluctuating wage components such as meal allowances, transportation, and incentives. Based on the simulation using the annual net income calculation formula, the average income of production employees is below the Non-Taxable Income threshold for the TK/0 category (Rp54,000,000), resulting in a “Nil” tax status. Nevertheless, the company demonstrates a high level of administrative compliance through transparent payslip management and systematic tax reporting. This indicates that orderly administration is crucial for maintaining the accuracy of labor cost data and ensuring the company’s fiscal compliance readiness in the future.
creator: Meliana Anggraini
creator: Deviana Sari
creator: Chairian Tomy
rights: Copyright (c) 2026 Meliana Anggraini, Deviana Sari, Chairian Tomy https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
volume: 6
number: 2
starting page: 2045–2056
ending page: 2045–2056
doi: 10.31538/mjifm.v6i2.896

TIKTOK ADVERTISING AND REPURCHASE INTENTION: THE MEDIATING ROLE OF BRAND AWARENESS AND BRAND IMAGE WITHIN THE S–O–R FRAMEWORK
type: item
description: This study examines the effect of TikTok advertising on repurchase intention by analyzing the mediating role of brand perception within the Stimulus–Organism–Response (S-O-R) framework. Using a quantitative approach, data were collected from 233 Indonesian TikTok users with prior purchasing experience and analyzed using Structural Equation Modeling (SEM) with the Maximum Likelihood Estimation method. The findings show that content quality and engagement in TikTok advertising have a positive and significant effect on brand perception. However, these advertising attributes do not directly influence repurchase intention. Further analysis indicates that brand perception fully mediates the relationship between TikTok advertising and repurchase intention, suggesting that repeat purchase behavior is formed through consumers’ internal evaluation processes rather than direct advertising exposure. This study extends the application of the S-O-R framework to short video–based digital marketing and provides practical insights for firms seeking to strengthen long-term consumer retention through effective brand-building strategies.
creator: Fairuz Faradina
creator: Yolanda Masnita
creator: Kurniawati
rights: Copyright (c) 2026 Fairuz Faradina, Yolanda Masnita, Kurniawati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-06
publication date: 2026-05-06
volume: 6
number: 2
starting page: 2057–2074
ending page: 2057–2074
doi: 10.31538/mjifm.v6i2.955

Implementation of Accountability and Transparency Principles by Productive Zakat Recipients at Badan Amil Zakat Nasional (BAZNAS) Kota Gorontalo
type: item
description: Productive zakat serves as an empowerment instrument for mustahik at BAZNAS Kota Gorontalo, yet the implementation of accountability and transparency at the recipient level remains challenging. This qualitative descriptive study employs a simple success ratio approach to analyze these principles among five micro-entrepreneur mustahik. Results indicate an accountability ratio of 70% (adequate, strong in fund trustworthiness but weak in administrative recording) and transparency ratio of 100% (excellent, achieved through relational and verbal openness). Grounded in Shariah Enterprise Theory, the vertical dimension (to Allah) is robust, while the horizontal dimension (to the institution) requires strengthening. Findings imply the need for basic financial literacy training and sustained light-touch mentoring to enhance program effectiveness.
creator: Fadiya Ramadhani Mallarangeng
creator: Niswatin
creator: Ivan Rahmat Santoso
rights: Copyright (c) 2026 Fadiya Ramadhani Mallarangeng, Niswatin, Ivan Rahmat Santoso https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-07
publication date: 2026-05-07
volume: 6
number: 2
starting page: 2075–2082
ending page: 2075–2082
doi: 10.31538/mjifm.v6i2.854

The Effect of Sustainability Disclosure and Corporate Governance on Firm Value: Evidence from Indonesia’s Infrastructure Sector
type: item
description: This research investigates how sustainability disclosure and corporate governance affect the valuation of infrastructure firms listed on the Indonesia Stock Exchange from 2021 to 2024. Utilizing a quantitative design, it applies panel data regression via the Fixed Effect Model with cross-section weights (EGLS). Drawing from 160 firm-year observations chosen through purposive sampling with defined criteria, key insights emerge, sustainability disclosure negatively impacts firm value, hinting that markets in capital-heavy sectors may not quickly value detailed sustainability reports. Conversely, governance elements like the board of directors, independent board of commissioners, and audit committee exert positive, significant effects on value. Ownership structure, however, lacks notable influence. Overall, these patterns suggest investors prioritize swift governance enhancements over expansive sustainability efforts, especially in infrastructure where heavy investments and extended projects prevail.
creator: Febriyan Amuktiningsih
creator: Risky Budianto
rights: Copyright (c) 2026 Febriyan Amuktiningsih, Risky Budianto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-07
publication date: 2026-05-07
volume: 6
number: 2
starting page: 2083–2102
ending page: 2083–2102
doi: 10.31538/mjifm.v6i2.869

THE EFFECT OF WORK ENVIRONMENT, WORK MOTIVATION, AND WORK-LIFE BALANCE ON EMPLOYEE JOB SATISFACTION AT PT PG RAJAWALI II UNIT PG HGU JATITUJUH & SUBANG
type: item
description: This study aims to analyze the influence of the work environment, work motivation, and work–life balance on employee job satisfaction at PT PG Rajawali II Unit PG HGU Jatitujuh & Subang. The research employed a quantitative approach using a survey method. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results show that simultaneously the three independent variables significantly influence employee job satisfaction. Partially, work motivation and work–life balance have a positive and significant effect on job satisfaction, while the work environment does not have a significant effect. The coefficient of determination indicates that 43.7% of the variation in job satisfaction can be explained by the research model. These findings highlight the importance of managing employee motivation and maintaining a balance between work and personal life in order to improve job satisfaction.
creator: Aan Anisah
creator: Dharliana Hardjowikarto
creator: Juwita
rights: Copyright (c) 2026 Aan Anisah, Dharliana Hardjowikarto, Juwita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-08
publication date: 2026-05-08
volume: 6
number: 2
starting page: 2103–2117
ending page: 2103–2117
doi: 10.31538/mjifm.v6i2.887

THE INFLUENCE OF LEADERSHIP STYLE AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT THE CIREBON DISTRICT HEALTH OFFICE
type: item
description: This study aims to analyze the influence of leadership style and organizational culture on employee performance at the Cirebon District Health Office. The high demand for healthcare services, driven by a large population and an increase in infectious disease cases, necessitates optimal employee performance. Therefore, effective human resource management is required through the implementation of appropriate leadership and a robust organizational culture. This research employs a quantitative approach using a survey method. Data were collected by distributing questionnaires to employees of the Cirebon District Health Office, selected through specific sampling techniques. Data analysis was conducted using multiple linear regression with the assistance of statistical software. The results indicate that leadership style has a positive influence on employee performance. Organizational culture also has a positive and significant impact on employee performance. Simultaneously, leadership style and organizational culture significantly influence employee performance. These findings suggest that improving leadership quality and strengthening organizational culture can serve as vital strategies for enhancing employee productivity and professionalism. This research provides a theoretical contribution to the development of human resource management studies in the public sector, specifically within the healthcare field. Practically, the results of this study are expected to serve as a foundation for leadership in formulating more effective human resource management policies oriented toward improving the quality of public services.
creator: Rosa Huzaenifah Fashihatun
creator: Dharliana Hardjiwikarto
creator: Juwita
rights: Copyright (c) 2026 Rosa Huzaenifah Fashihatun, Dharliana Hardjiwikarto, Juwita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-08
publication date: 2026-05-08
volume: 6
number: 2
starting page: 2118–2133
ending page: 2118–2133
doi: 10.31538/mjifm.v6i2.886

STIMULUS–ORGANISM–RESPONSE (SOR) APPROACH IN ANALYZING THE EFFECT OF LIVE STREAMING TYPES ON TRUST, IMPULSIVENESS, AND PURCHASE INTENTION OF E-COMMERCE CONSUMERS
type: item
description: This study was designed to analyze the influence of various live streamer types on consumer purchase intentions, while also examining the role of trust and impulsive buying behavior as mediating variables in the context of live streaming commerce (LSC). A quantitative descriptive survey approach was used, collecting data from 200 LSC user respondents using a structured questionnaire. The data obtained were then analyzed using Structural Equation Modeling (SEM) with AMOS, including testing the validity and reliability of the instrument, evaluating the model's feasibility, and analyzing the direct and indirect effects between variables. The study's findings indicate that live streamer type contributes positively and significantly to the level of trust and impulsive buying tendencies, which in turn also have a significant impact on increasing purchase intentions. Furthermore, trust and impulsive buying are proven to function as mediators in this relationship, with the indirect effect being more dominant than the direct effect. The novelty of this study lies in the simultaneous testing of these two psychological variables as mediating mechanisms in the structural model, specifically in the context of LSC in Indonesia. Practically and theoretically, the results of this study contribute to the development of social commerce studies, particularly in helping businesses and e-commerce platforms optimize their live streaming strategies by increasing the credibility, interactivity, and quality of communication displayed by live streamers.
creator: Ambar Wulan Sari
creator: Yolanda Masnita
creator: Kurniawati
rights: Copyright (c) 2026 Ambar Wulan Sari, Yolanda Masnita, Kurniawati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-09
publication date: 2026-05-09
volume: 6
number: 2
starting page: 2134–2152
ending page: 2134–2152
doi: 10.31538/mjifm.v6i2.921

THE INFLUENCE OF HUMAN RESOURCE COMPETENCE AND WORK MOTIVATION ON TRADERS’ WORK SPIRIT IN TEGAL GUBUG TRADITIONAL MARKET
type: item
description: This study aims to analyze the influence of human resource competence and work motivation on the work spirit of traders in the Tegal Gubug Traditional Market. The research employs a quantitative method with an associative approach. Data were collected through questionnaires distributed to 96 trader respondents and analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that human resource competence and work motivation have a positive and significant effect on traders’ work spirit, both partially and simultaneously. Work motivation is identified as the most dominant factor in enhancing work spirit. This study is expected to serve as a reference for market management and local governments in designing trader development programs.
creator: Mega Safitri
creator: Dharliana Hardjiwikarto
creator: Juwita
rights: Copyright (c) 2026 Mega Safitri, Dharliana Hardjiwikarto, Juwita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-10
publication date: 2026-05-10
volume: 6
number: 2
starting page: 2153–2168
ending page: 2153–2168
doi: 10.31538/mjifm.v6i2.901

THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECT OF STORE ATMOSPHERE AND EMOTIONAL BRANDING ON CUSTOMER LOYALTY
type: item
description: This study aims to analyze the effect of store atmosphere and emotional branding on customer loyalty with consumer satisfaction as a mediating variable among Generation Z consumers of Kopi Kenangan in Cirebon. The study uses a quantitative approach with a causal associative design. The research sample consisted of 230 Generation Z respondents selected through purposive sampling. Data were collected using a Likert scale questionnaire and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method using the SmartPLS application. The results showed that emotional branding and customer satisfaction had a positive and significant effect on customer loyalty. Store atmosphere had a positive and significant effect on customer satisfaction but did not have a significant direct effect on customer loyalty. Customer satisfaction was found to fully mediate the effect of store atmosphere on customer loyalty and partially mediate the effect of emotional branding on customer loyalty. These findings confirm that Generation Z consumer loyalty is more influenced by emotional experiences and satisfaction levels than by physical store factors directly.
creator: Viona Ramadani
creator: Aang Curatman
rights: Copyright (c) 2026 Viona Ramadani, Aang Curatman https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-10
publication date: 2026-05-10
volume: 6
number: 2
starting page: 2169–2187
ending page: 2169–2187
doi: 10.31538/mjifm.v6i2.902

THE EFFECT OF WORK-LIFE BALANCE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE WITH MENTAL HEALTH AS AN INTERVENING VARIABLE AN AUDIO EQUIPMENT MANUFACTURING
type: item
description: This research examines the impact of workplace equilibrium and physical-social conditions on employee productivity mediated by psychological well-being in PT. EMSONIC INDONESIA Audio Company Indonesia's Unit Department, addressing performance variability from extended hours and inadequate support amid rising mental health issues in Indonesia. A quantitative approach employed saturated sampling of 113 employees, with primary data from 5-point Likert questionnaires via Google Forms, analyzed via PLS-SEM in SmartPLS 4.0.9.9, including measurement model evaluation (outer loadings, AVE, HTMT), structural assessment, bootstrapping (5,000 resamples), and validity-reliability checks. Findings reveal workplace equilibrium (β=0.327, p=0.007) and organizational environment (β=0.467, p<0.001) significantly enhance psychological well-being and productivity (direct effects: β=0.354/0.288, p<0.05), with indirect mediation (β=0.104/0.148, p<0.05) and strong predictive power (R²=0.733; AVE>0.5, α>0.87). The core synthesis supports Social Exchange Theory in manufacturing contexts. Policy implications urge firms to promote work-life balance through flexible hours, improved lighting, and support to safeguard mental health and boost productivity. Originality stems from the first PLS-SEM analysis using full population data from an Indonesian audio firm, resolving prior conflicting findings and highlighting mediation in non-shift overtime settings.
creator: Purwanti
creator: Rismawati
rights: Copyright (c) 2026 Purwanti, Rismawati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-11
publication date: 2026-05-11
volume: 6
number: 2
starting page: 2188–2200
ending page: 2188–2200
doi: 10.31538/mjifm.v6i2.840

ACCOUNTING CONSERVATISM, CORPORATE GOVERNANCE, AND MANAGERIAL OWNERSHIP IN TAX AVOIDANCE PRACTICES
type: item
description: Tax avoidance remains a persistent issue due to its potential to undermine the effective maximization of public revenue. This study dives into the issue by exploring how cautious accounting practices, the oversight role of audit committees, and the share of independent commissioners connect to tax avoidance, with managerial ownership thrown in as a factor that might tweak these relationships. The research zeroes in on mining companies listed on the Indonesia Stock Exchange from 2020 to 2024, compiling 208 data points for analysis. To test the hypotheses, both multiple linear regression and moderated regression analysis (MRA) were applied. The results show that conservative accounting and active audit committees are linked to lower levels of tax avoidance. Meanwhile, the role of independent commissioners does not exhibit a statistically meaningful relationship. Additionally, managerial ownership is not evidenced to significantly alter the strength or direction of the relationships between the studied variables and tax avoidance.
creator: Dian Ayu Lestari
creator: Intan Kurnia Permatasari
rights: Copyright (c) 2026 Dian Ayu Lestari, Intan Kurnia Permatasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-12
publication date: 2026-05-12
volume: 6
number: 2
starting page: 2201–2216
ending page: 2201–2216
doi: 10.31538/mjifm.v6i2.880

The Effect of Learning Capabilities and Technical Competencies on the Performance of Non-Organic Employees in Bank Indonesia Representative Offices, Central Java Province
type: item
description: This study was proposed to describe and analyze the influence of learning capabilities on the performance of non-organic employees in KpwBI Prov. Central Java, describes and analyzes the influence of learning capabilities on the competence of non-organic employees in KpwBI Prov.Central Java, describes and analyzes the influence of competence on the performance of non-organic employees in KpwBI Prov.Central Java. This research is quantitative with an explanatory research approach. The main objective is to test the causal relationship between independent variables (learning capabilities) and bound variables (HR performance) with Competency as a mediating variable. The quantitative approach was chosen because the research demands hypothesis testing and estimation of the parameters of the relationship between variables statistically. The primary collection method is a cross-sectional survey using a structured questionnaire. For causal and mediation analysis, Structural Equation Modeling (SEM) was used. The population in this study is non-organic employees at the Bank Indonesia representative office in Central Java Province. The sample in this study was 125 non-organic employees. Data analysis using the Partial Least Square (PLS) method with SmartPLS. The results of the study show that learning capabilities are proven to have a positive and significant influence on employee technical competence, learning capabilities also have a positive effect on employee performance, technical competence is proven to have a significant positive effect on employee performance.
creator: M. Solikan
creator: Hendar
rights: Copyright (c) 2026 M. Solikan, Hendar https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 6
number: 2
starting page: 2217–2229
ending page: 2217–2229
doi: 10.31538/mjifm.v6i2.893

The Influence of Religiosity and Obedience Pressure on the Intention to Commit Fraud in Sharia Financial Institutions in Gorontalo City
type: item
description: This study aims to determine the influence of the Religiosity variable and the Obedience Pressure variable on the Intention to Commit Fraud in Sharia Financial Institutions of Gorontalo City. The method used in this study is a quantitative method with primary data obtained from a questionnaire whose measurement uses the Likert scale. The sample collection process used a purposive sampling technique with a total sample of 42 respondents spread across four Islamic financial institutions in Gorontalo City, namely Bank Syariah Indonesia, Bank Muamalat Indonesia, AMITRA-FIF Group, and Pegadaian Syariah. The data analysis technique in this study uses multiple linear regression analysis operated through the SPSS program. Based on the results of the study, religiosity did not have a significant effect on the intention to commit fraud in Islamic financial institutions in Gorontalo City, while the pressure of obedience had a positive and significant effect. Simultaneously, religiosity and obedience pressure had a positive and significant effect on the intention to commit fraud, explained by an Adjusted R Square value of 35.3% while the other 64.7% was contributed by other variables outside the research model.
creator: Ajenk Dizca Lalahu
creator: Niswatin
creator: Surya Handrisusanto Ahmad
rights: Copyright (c) 2026 Ajenk Dizca Lalahu, Niswatin, Surya Handrisusanto Ahmad https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 6
number: 2
starting page: 2230–2243
ending page: 2230–2243
doi: 10.31538/mjifm.v6i2.971

The S–O–R Perspective Through the Mediation of Perceived Value in Shaping Reuse Intention
type: item
description: The fast-food industry increasingly deploys Self-Service Technologies (SSTs) to enhance operational efficiency. However, sustaining user retention remains challenging, compounded by a recent theoretical anomaly where traditional Service Quality failed to predict usage intention in automated contexts. Addressing this gap, this study re-evaluates the Stimulus-Organism-Response (S-O-R) framework by replacing the insignificant Service Quality variable with System Quality and integrating Perceived Value as a mediator. Analyzing data from 221 respondents using PLS-SEM, results reveal that technical stimuli—specifically System Quality and Design Quality—significantly enhance Perceived Value (R2=0.783), which subsequently acts as a dominant mediator in shaping Reuse Intention (R2=0.585). Theoretically, this resolves the "service paradox" in developing economies, confirming that technical reliability replaces traditional service attributes. Practically, managers must prioritize zero-error stability, as consumers perceive technical efficiency as the primary utility driving sustainable reuse behavior.
creator: Muhammad Zaky Nurrahman
creator: Yolanda Masnita
creator: Kurniawati Kurniawati
rights: Copyright (c) 2026 Muhammad Zaky Nurrahman, Yolanda Masnita, Kurniawati Kurniawati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-15
publication date: 2026-05-15
volume: 6
number: 2
starting page: 2244–2261
ending page: 2244–2261
doi: 10.31538/mjifm.v6i2.817

Comparative Analysis of Cost of Production Calculation Using Full Costing, Variable Costing, and Target Costing Methods in Determining Product Selling Prices
type: item
description: This study aims to analyze the comparison of the full cost, variable cost, and target cost methods in calculating the cost of production by MSMEs in Gorontalo, namely Martabak Ar Fachrul, Rolan Upia Karanji, and Taqim Meubel. This study uses a quantitative descriptive approach with primary and secondary data. Data analysis uses the full cost, variable cost, and target cost methods. The results show that each business has its own considerations in choosing the method that best suits its business conditions. Martabak Ar Fachrul and Taqim Meubel chose the full cost method because it covers all production costs, thus providing a more complete cost picture. Meanwhile, Rolan Upia Karanji used the target cost method because the selling price is adjusted to market conditions to remain competitive. The variable cost method was not chosen because it only covers variable costs, so it does not reflect the total production costs and is less appropriate for determining long-term selling prices.
creator: Mohammad Fadel Tosan
creator: Mahdalena Mahdalena
creator: Ikhlas Ul Aqmal
rights: Copyright (c) 2026 Mohammad Fadel Tosan, Mahdalena Mahdalena, Ikhlas Ul Aqmal https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-15
publication date: 2026-05-15
volume: 6
number: 2
starting page: 2262–2293
ending page: 2262–2293
doi: 10.31538/mjifm.v6i2.881

Determining the Funding of Post-Employment Benefits: The Role of Salary Expense Ratios, Profitability, Inflation, and Interest Rates
type: item
description: This study aims to examine the effect of salary expense ratio, profitability, inflation rate, and interest rate on the funding level of post-employment benefit obligations in State-Owned Enterprises (BUMN) listed on the Indonesia Stock Exchange during the 2020–2024 period. This study employs a quantitative approach using panel data regression analysis. The research data were obtained from the financial statements of SOEs published on the Indonesia Stock Exchange during the observation period. The results indicate that profitability has a positive and significant effect on the funding level of post-employment benefit obligations. This finding suggests that companies with better financial performance tend to have greater capacity to meet their long-term obligations to employees. Meanwhile, the salary expense ratio, inflation rate, and interest rate do not show a significant effect on the funding level of post-employment benefit obligations. These findings imply that internal corporate factors, particularly profitability, play a more dominant role than macroeconomic factors in determining the funding policy of post-employment benefit obligations. This research contributes to the development of financial accounting literature related to the management of post-employment benefit obligations and provides practical implications for corporate management in designing more effective and sustainable long-term funding strategies.
creator: Ardi Tauladan Triatmaja
creator: Intan Kurnia Permatasari
rights: Copyright (c) 2026 Ardi Tauladan Triatmaja, Intan Kurnia Permatasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-15
publication date: 2026-05-15
volume: 6
number: 2
starting page: 2294–2310
ending page: 2294–2310
doi: 10.31538/mjifm.v6i2.875

When Prices Beat Production: The Dynamics of Indonesia’s Plantation Commodity Exports
type: item
description: Plantation commodities are a strategic sector that contributes significantly to foreign exchange earnings and the stability of Indonesia's trade balance. This study aims to analyze the influence of commodity prices, total production, and land area on the export value of seven Indonesian plantation commodities, namely CPO, cocoa, coffee, rubber, tobacco, coconut, and tea in the 2015–2023 period. This study uses secondary data from BPS and UNCTAD and uses a panel data regression approach with the Fixed Effects Model (FEM) as the selected model based on the results of the Chow Test and the Hausman Test. The estimation results show that commodity prices and plantation land area have a positive and significant effect on export value, indicating that increases in international prices and land capacity expansion are the main determinants of long-term export growth. In contrast, total production does not show a significant effect, which is explained by the dominance of the price effect over the quantity effect amid global price volatility. These findings emphasize the importance of commodity downstreaming policies and sustainable plantation land management to strengthen the export performance of the Indonesian plantation sector.
creator: Muhammad Danang Adriyanto
creator: Muhammad Anas
rights: Copyright (c) 2026 Muhammad Danang Adriyanto, Muhammad Anas https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-18
publication date: 2026-05-18
volume: 6
number: 2
starting page: 2311–2326
ending page: 2311–2326
doi: 10.31538/mjifm.v6i2.967

The Role of Competitive Advantage in Mediating the Influence of Business Strategy and Traditional Work Ethic on Entrepreneurial Performance at Warung Madura Grocery Store in Surabaya
type: item
description: Study This is studies causal with approach quantitative purposeful​ for test influence strategy business and ethos Work traditional to performance entrepreneurship, as well as role superiority compete as variables mediation in the store grocery store Madura stalls in Surabaya City. Population in study This covers 980 stores grocery store Madura stalls are spread across 14 sub-districts in Surabaya, with amount sample A total of 250 respondents were selected use purposive sampling technique. Research results show that strategy business and ethos Work traditional influential significant to performance entrepreneurship, good in a way direct and no direct through superiority compete. Strategy effective business, such as differentiation product, efficiency costs, and market focus, as well as values ethos Work traditional like honesty, perseverance, and responsibility answer, proven support achievement superiority compete. Advantages compete play a role as a mediator that strengthens influence second variables to performance entrepreneurship. Findings This confirm importance strengthening strategy business and values ethos Work traditional in increase Power competitiveness and performance business shop grocery store Madurese food stall in Surabaya.
creator: Dedy Ahmadi
creator: Nurul Hidayat
creator: Ainorrofiqie
creator: Fuji Santoso
creator: Moh Naufal Abror
rights: Copyright (c) 2026 Dedy Ahmadi, Nurul Hidayat, Ainorrofiqie, Fuji Santoso, Moh Naufal Abror https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-19
publication date: 2026-05-19
volume: 6
number: 2
starting page: 2327–2363
ending page: 2327–2363
doi: 10.31538/mjifm.v6i2.915

Exploration Utilization of Chatbots Based Artificial Intelligence in Digital Marketing for Snack SMEs Traditional Typical of Sumenep – Madura
type: item
description: Study This explore utilization chatbot based Artificial Intelligence (AI) in digital marketing in snack SMEs typical Sumenep Madura which has start adopt technology the However Not yet optimize its use . Through approach qualitative with technique interviews , observations , and documentation , as well as data analysis using NVivo 15 , research This find that chatbot utilized For respond consumer through social media and e-commerce platforms , but its function Still limited to services basis . MSME actors feel a number of benefit like efficiency time , increase speed response , and convenience service customers , but faced with obstacles in the form of low digital literacy , limitations device , instability network , as well as various problem technical aspects of chatbots . In addition , concerns related costs , needs adaptation technology and resistance to change participate influence optimization utilization Chatbot . Consumers and employees hope chatbot features capable give recommendation more personal and interactive products , while MSMEs require integration more systems​ flexible and appropriate with context local . With thus , chatbot based AI own potential significant For strengthening the digital marketing strategy of snack MSMEs typical Sumenep Madura, however required improvement digital literacy , support more technology​ adaptive , as well as development aligned features​ with characteristics business small in area the .
creator: Fausi Arifin
creator: Nurul Hidayat
creator: Hairul Rahman
creator: Moh Sofwan Kastir Al Aziz
creator: Khairil Anwar
creator: Buhairi
rights: Copyright (c) 2026 Fausi Arifin, Nurul Hidayat, Hairul Rahman, Moh Sofwan Kastir Al Aziz, Khairil Anwar, Buhairi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-19
publication date: 2026-05-19
volume: 6
number: 2
starting page: 2364–2381
ending page: 2364–2381
doi: 10.31538/mjifm.v6i2.918