Vol. 6 No. 2 (2026): Islamic Finance and Management

Articles

• THE INFLUENCE OF BRAND AMBASSADOR AND SHOPPING LIFESTYLE ON PURCHASE DECISION MEDIATED BY BRAND AWARENESS ON SCARLETT WHITENING

  Devi Shilvinabe, Nurul Komariyatin

  1621–1634

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• THE DILEMMA OF THE DEBT SYSTEM IN GROCERY STORE: BETWEEN INCREASING CONSUMER PURCHASING POWER AND SELLER FINANCIAL MANAGEMENT (A STUDY OF GROCERY STORE IN TELUKNAGA DISTRICT)

  Nina Farhana Yushof, Iman Fauzi Sudirman, Han Han Burhani

  1635 –1651

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• THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN IMPROVING EMPLOYEE PERFORMANCE WITH THE DESIRE TO ACHIEVE AS A MEDIATION VARIABLE AT PT GRACIA KREASI ROTAN UNIT 1 CIREBON

  Dina Luthfiyah Nurjanah, Anna Suzana

  1652–1670

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• Strategic Market Segmentation for Gen Z Skincare Consumers: A Multi- Variable STP Framework Application for Pre-Launch Brand Market Entry in Indonesia's Digital Beauty Ecosystem

  Mikael Bryan Ciputra, Joseph Setiawan, Brianna Sanjaya, Antonius Felix

  1671–1686

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• THE EFFECT OF PERCEPTION OF CONVENIENCE, E-SERVICE QUALITY, PROMOTION AND PERCEPTION OF RISK ON INTEREST IN USING E-WALLETS AMONG STUDENTS IN YOGYAKARTA

  Nur Ainun, Fahrul Iman Santoso

  1687 –1703

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• THE EFFECT OF VALUE ADDED TAX AND ELECTRONIC SYSTEMS ON NETFLIX PURCHASE DECISIONS

  Aprina Choiria, Lili Syafitri, Vhika Meiriasari

  1704 –1722

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